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2016-02-24

Aspera, Inc.: BASE Media Cloud Deploys Aspera Files SaaS to Manage Clients' Global Media Distribution

Virtual Managed Service Provider Seamlessly Links Cloud and On-Premises Infrastructure With Aspera Files to Power Hybrid Media Storage PlatformARMONK, N.Y., Feb. 24, 2016 (GLOBE NEWSWIRE) -- IBM today announced that BASE
Media Cloud, one of the most innovative virtual managed service providers in
the UK, has selected the innovative newAspera Files SaaS platform from
Aspera, an IBM company, to provide its media clients with a fast, easy, and
secure media storage and distribution platform supporting high-volume global
media workflows and delivery.

To meet the increasing challenges brought about by the rising volumes of high
quality media files being acquired, processed and delivered throughout the
media production process, BASE Media offers a suite of virtual services
comprising media storage, media asset management, file transfer and content
distribution. The services are supported by both private and hybrid cloud
infrastructure, and offered on a pay-as-you-go model, reducing its media
customers' capital expenditure.

The addition of Aspera's software-as-a-service (SaaS) platform, Aspera Files,
complements this model, while seamlessly connecting the underlying
infrastructure and providing access through an easy to use interface. Using
Aspera's secure content access key system, BASE Media was able to securely
wrap their cloud and data centre storage in an easy to use package.
Non-technical users can easily administer permissions, add users, share files
/ folders and public links creating a hybrid cloud distribution service
supporting secure high-speed business-to-business file sharing.

In January 2016, BASE Media Cloud successfully deployed its first branded
Aspera Files distribution platform for boutique sports media agency, Aurora
Media Worldwide in support of the FIA Formula E Championship. Formula E is a
ground-breaking FIA single-seater championship and the world's first fully
electric racing series, serving as a framework for R&D around the electric
vehicle, accelerating general interest in these cars and promoting clean
energy and sustainability. Aurora Media Worldwide uses the BASE Media Cloud
and Aspera Files hybrid cloud service to deliver HD packages comprising race
material, VT inserts, VoD clips and branded content - amounting to multiple
terabytes of media - to race teams, media partners and global broadcasters
including FOX, CNN, Eurosport and ITV.

"With Aspera Files we're putting the keys to the data in our customer's
hands," said Ben Foakes, founder and managing director of BASE Media Cloud.
"It's effectively doing the job of a CMS, storage and delivery system
combined, via the cloud in our case, so clients like Aurora Media can access,
transfer, package up and distribute their content through one, easy-to-use,
web interface."

To meet the tight deadline needed to deliver coverage of the first Formula E
race of 2016, which took place in Buenos Aires on 6 February, Aspera's
technical team based in the USA worked closely with BASE Media Cloud. Foakes
continued, "Deployment felt like 'one team'. Even though we were on different
continents and working across an eight-hour time difference, Aspera's
engineers went above and beyond the call of duty."

Aspera Files allows any media organization of any size to establish a branded
web-based presence for fast, easy and secure exchange of file-based media
content between end users. Partners can be invited to send media files via a
simple dropbox without having to provision complex configurations, users, or
infrastructure. Administration is simple, with no additional cost to onboard
other providers.

"With Aspera files we can securely wrap highly secure cloud storage in an easy
to use package enabling non-technical users to administer permissions, add
users, share files / folders and public links," said Kevin Heavey, Solutions
Architect at BASE Media Cloud.

Content can be stored and accessed in multiple cloud storage and on-premise
storage systems. Sharing is as easy as drag-and-drop regardless of content
location and workspace, and content remains private with easy peering with
trusted third parties. Built on Aspera FASPTM, there are no file size or
speed limits, and companies may use any combination of storage types.

"BASE Media Cloud's ethos of providing virtual managed services has the
opportunity to turn the traditional production and post model upside down,"
said Michelle Munson, CEO and co-founder of Aspera. "With Aspera Files, its
clients can quickly and securely ingest, manage and distribute media of any
size, and from any location, leveraging the benefits of pay as you go cloud
storage and Software as a Service."

Aspera is demonstrating Aspera Files, alongside its entire portfolio of
high-speed file transfer, sharing and exchange solutions at BVE 2016 taking
place February 23-25 in London, Excel, at Stand F20.

About Aspera
Aspera, an IBM company, is the creator of next-generation transport
technologies that move the world's data at maximum speed regardless of file
size, transfer distance and network conditions. Part of IBM Cloud, Aspera
software is powered by the Emmy® Award-winning FASP® protocol to deliver the
fastest, most predictable file-transfer, share and sync experience across
on-premises, cloud, and hybrid infrastructure. Aspera's core technology
delivers unprecedented control over bandwidth, complete security and
uncompromising reliability. Organizations across a variety of industries on
six continents rely on Aspera software for the business-critical transport of
their digital assets. Please visithttp://www.asperasoft.com and follow us on
Twitter @asperasoft for more information.

Contact information:
Louise Wells or Josh Paterson
Red Lorry Yellow Lorry
aspera@rlyl.com

+44 (0) 207 403 8878

About BASE Media Cloud
BASE Media Cloud provides specialist cloud based solutions for digital media
companies working in production, post production and distribution. The BASE
Media Cloud team are experts in cloud storage and Software as a Service,
built to help reduce costs, streamline workflow and improve creative
collaboration. The Company helps media clients work smarter and more
cost-effectively by offering cutting edge tools, on demand, with pricing
models designed for flexible media budgets. BASE Media Cloud solutions are
built around world-class infrastructure to provide clients with the highest
quality experience, from anywhere, at anytime. The Company's founding team
uses its decades of media industry experience to deliver ready-made cloud
solutions that make sense for media businesses.

Contact information:
Ben Foakes
BASE Media Cloud Limited
ben@base-mc.com

+44 (0) 207 148 1000

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Aspera, Inc. via Globenewswire

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