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2018-08-20

Atomize AB: Atomize Announces New Client: Gothia Towers

Gothenburg, (August 20, 2018) - Atomize, an upcoming Swedish based
revenue management system (RMS) provider for hotels, today announced
one of the biggest and most luxurious hotels in Europe, Gothia
Towers, as a client. Gothia Towers has decided to work with Atomize
to optimize prices for its 1200 first-class rooms and suites, with
41,000 m² of experience areas, five popular bars and restaurants.

Atomize revenue management platform automatically optimizes room
prices, down per room type, through state-of-the-art data driven
machine learning algorithms.

"We are very excited and proud to have Gothia Towers onboard Atomize.
I believe this proves our ambition and demonstrates that Atomize has
something really unique in its offering", says Alexander Edström, CEO
at Atomize.

Gothia Towers is located in central Gothenburg, Sweden, just a couple
of blocks from the restaurants and nightclubs on fashionable Avenyn.
Close to the city centre, the location offers excellent transport
links, right next to Scandinavia's biggest amusement park Liseberg,
Scandinavium and everything the entertainment district has to offer.

"Our ambition is to provide the best solutions and offers to our
customers and guests. Atomize has proven themselves to be able to
output price recommendations that we highly trust. We are very
impressed with what Atomize offers in terms of technical competence,
agility, responsiveness and overall delivery and we are looking
forward to work with them for the long term", says Johan Forsberg,
Director of Revenue Management.

Gothia Towers is a member of Worldhotels, which consists of almost 450
hotels at more than 250 destinations around the world and is a part
of the Swedish Exhibition & Congress Centre Group.

Quick facts

· 1.8 million visitors each year.
· 5 restaurants and bars. From fine dining to sandwiches to take
away.

· 1,200 hotel rooms, including 11 luxury suites.
· 60 meeting rooms for 2 to 9,000 guests.
· Congress hall for 1,500 people.
· Parties and banquets catering for up to 7,000 people.
· More than 30 fairs and 8,000 exhibitors each year.
· Experience areas covering 41,000 m² that are also used for fairs
and congresses.

· The Theatre - a show arena for the biggest shows and performances
by major artists.

· Upper House, a five-star hotel with its own Michelin restaurant.
· An exclusive spa that extends over 3 floors, with a glass-bottomed
outdoor pool

For additional information, contact:

JOHAN FORSBERG
Director of Revenue Management, Gothia Towers
+46 (0)31 750 89 56

ALEXANDER EDSTRÖM
CEO, Atomize
+46 (0)705 33 71 00

About Gothia Towers
The Swedish Exhibition & Congress Centre and Gothia Towers together
form one of Europe's largest fully integrated venues with a city
location. Each year more than 1.8 million visitors from around the
world choose to meet, eat, stay, do business and develop products and
ideas here. We offer a complete package, from hotel accommodation,
shops, a theatre, a spa and restaurants to exhibition halls and
various meeting arenas. All under one roof and with a bustling city
just beyond the entrance. More information can be found at
https://en.gothiatowers.com/

About Atomize
Based in Gothenburg, Sweden - Atomize offers hoteliers the opportunity
to increase their RevPAR by automatically setting the optimal price
at any given moment, for every room and booking type. Atomize aims to
build the most intuitive, yet most powerful and fully automated
Revenue Management System for hotels. Since inception, 2017, Atomize
is used across 18 countries and 6 continents. More information can be
found at https://atomize.com.

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