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Axfood: Axfood starts online pharmacy

Axfood is starting an online pharmacy together with Axel Johnson's
investment company Novax and the e-commerce entrepreneurs behind the
company LensOn.

Axfood has invested in and today owns 28% of the newly established
e-commerce company Hubia,* which plans to launch a new online
pharmacy in Sweden. Other part-owners are Axel Johnson's investment
company Novax, and entrepreneurs Kim Persson, Johan Bergenheim and
Henrik Patzer. Kim and Johan co-founded and ran the company LensOn,
which is one of Europe's largest online retailers of contact lenses
and glasses, which was sold to a British company in 2012.

The business concept of the new pharmacy company is to offer a broad
and attractive range of pharmacy products online - at low prices,
with fast and secure deliveries, and with innovative peripheral
services that contribute to a unique customer experience.

"The pharmacy market is enormous, and e-commerce has just begun to
gain traction," says Kim Persson, CEO of Hubia. "With Axfood's and
Novax's support we have the conditions to build a really good online
pharmacy business. We have now come to a phase in which we will
recruit a strong e-commerce team and are searching for a number of
talented leaders, developers, advisers/pharmacists, marketers and
category managers."

At Axfood's stores customers today can only buy over-the-counter (OTC)
drugs. Through the planned online pharmacy, it will also be possible
over time to offer sales of prescription medicines to Willys' and
Hemköp's e-commerce customers.

Klas Balkow, President and CEO of Axfood, comments on the investment:
"Axfood is working relentlessly to strengthen the shopping experience
for customers. Through our participation in the start-up of an online
pharmacy we have the opportunity in the future to make it just as
smooth for customers to order prescription drugs as OTC drugs."

The pharmacy market in Sweden is growing steadily and had sales of
approximately SEK 40 bn in 2016, of which e-commerce is the segment
that is growing the fastest.

*Hubia is the company name. Once the online pharmacy has been launched
on the market it will operate under another name that has not yet
been determined.


For further information, please contact:
Kim Persson, CEO Hubia, tel. +46-732-50 50 21

Axfood Media Relations, tel. +46-702-89 89 83

This press release was submitted for publication at 10 p.m. (CET) on
14 August 2017.

At Axfood we work with passion for food and people. Food that is good
and sustainable. Axfood includes the Willys and Hemköp chains as well
as Tempo, Handlar'n and Direkten, which are retailer-owned stores
organized within Axfood Närlivs. B2B sales are handled through the
Axfood Snabbgross chain, and wholesaling is conducted through Dagab.
Axfood is also the owner of and Middagsfrid, and a part-owner
of Urban Deli and Eurocash. Axfood is listed on Nasdaq Stockholm, and
the principal owner is Axel Johnson AB.


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