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AXIS COMMUNICATIONS: Axis acquires Cognimatics to strengthen retail offering

Proven analytics technology to optimize real-time customer behavior
strengthens Axis Communications offering within store optimization on
a fast-growing market.

Axis Communications, the global leader in network video, today
announced the acquisition of Cognimatics, a leading company of store
optimization solutions targeting the retail sector. Cognimatics'
technology is for example used for people counting, queue measurement
and occupancy estimation. The addition of Cognimatics' knowledge and
technology strengthens Axis' solution offering in the fast-growing
retail market segment.

"Cognimatics' products are well-known with a successful track record
in the retail sector, and complement our solutions in that market.
Their commitment to developing innovative and easy-to-use products is
consistent with Axis' approach to provide the highest value solution
for a range of customer needs. We are excited to be able to offer our
partners and end users solutions that act as a natural complement to
their existing Axis solutions," says Ray Mauritsson, CEO at Axis

Founded in 2003, Cognimatics is a privately owned Swedish company,
headquartered in Lund, with 12 employees. The company offers a suite
of video analytics applications that can be used to provide retailers
with insightful behavioral intelligence that helps optimize their
operations, improve customer experience, and enhance security and
safety. Axis Communications and Cognimatics have cooperated for
several years on both engineering and sales to provide integrated
solutions to a number of mutual customers. Cognimatics serves
customers in more than 70 countries via a global distributor and
system integrator network.

For further information, please contact:

Björn Hallerborn, PR & Corporate Communications Manager, Axis

Phone: 46 46 272 1800, E-mail:

About Axis Communications

Axis offers intelligent security solutions that enable a smarter,
safer world. As the market leader in network video, Axis is driving
the industry by continually launching innovative network products
based on an open platform - delivering high value to customers
through a global partner network. Axis has long-term relationships
with partners and provides them with knowledge and ground-breaking
network products in existing and new markets.

Axis has more than 2,100 dedicated employees in more than 50 countries
around the world, supported by a global network of over 80,000
partners. Founded in 1984, Axis is a Sweden based company listed on
NASDAQ Stockholm under the ticker AXIS. For more information about
Axis, please visit our website


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