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Ayima: Ayima Signs Leading Fashion Retail Group

Ayima's UK operation received another boost today, when leading a
fashion retailer signed a long-term contract for the provision of
Search Engine Optimisation (SEO) services, after an exhaustive pitch

The Client is one of the largest fashion retailers in the UK and
Internationally, with over 900 stores in 40 countries worldwide, and
owns some of the world's most recognisable fashion brands. The
engagement will cover 7 major brands and is a fixed price monthly
retainer-type engagement for an initial minimum term of 12 months,
with scope to extend. The value of the contract is estimated to be at
least 5.5MSEK in the first year and will make the retailer one of
Ayima's most important global clients, alongside the likes of British
Airways, Bwin and Worldpay.

This new engagement will draw on Ayima's extensive experience of
implementing digital marketing strategies for global enterprise
brands and along with the large new contracts announced earlier,
further reinforces confidence in the international growth and
expansion plans for 2017 and 2018 as set out in the Prospectus.


For further Information:
CEO/VD Michael Jacobson
+44-20 7148 5974

About Ayima

Originally founded in 2007, Ayima is a digital marketing agency with
around 145 employees across its offices in London, Stockholm, New
York, San Francisco and Vancouver. Ayima have created a number of
market-leading software tools that are used in by clients and
agencies around the world, including `Updatable', `Redirect Path',
`Page Insights', `Pulse' and `Appotate'.

This information is insider information that Ayima Group AB is obliged
to make public pursuant to the EU Market Abuse Regulation. The
information was submitted for publication, through the agency of the
contact person set out above, on September 15, 2017.


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