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Ayima: Write-down of Historical Investment

After receiving financial advice, Ayima's board has today taken the
decision to write-down the value of an historical investment. In
2015, Ayima invested in the development of Tootsa MacGinty Limited,
an ecommerce start-up, and has contributed marketing and
administrative support each year since. However, recent trading and a
general downturn in the retail sector has indicated that the business
is no longer a viable investment.

The balance-sheet value of the investment before the write-down was
SEK 5,930,801. Ayima's board has decided that the value of the
investment and loan account should be reduced to zero as of 31
December 2019. The resulting balance sheet adjustment will contribute
an extraordinary item to the Profit and Loss statement for Q4/FY 2019
and result in a worsening of the predicted after-tax loss.

The investment in Tootsa MacGinty Limited was historical and in no way
affects current trading or performance. Ayima Group AB currently
holds no other investments in 3[rd] party companies.

Current expectations for trading performance are still in line with
the notification to the market issued on 23 October, 2019. It is
expected that the Q4 result will show a decline from the previous
quarter, however Ayima's exceptionally strong sales performance will
drive a turnaround and eventual return to profitability in Q1-Q2,

For further Information:
CEO/VD Michael Jacobson
+44-20 7148 5974

About Ayima

Originally founded in 2007, Ayima is a digital marketing agency with
around 150 employees across its offices in London, New York, San
Francisco,Stockholm and Vancouver. Ayima have created a number of
market-leading software tools that are used in by clients and
agencies around the world, including `Updatable', `Redirect Path',
`Page Insights', `Pulse' and `Appotate'.

Ayima ( is listed at Nasdaq First North under
the "Ayima B" ticker. Certified Adviser is:

Eminova Fondkommission AB

+46 (0)8 - 684 211 00,

This information is insider information that Ayima Group AB is obliged
to make public pursuant to the EU Market Abuse Regulation. The
information was submitted for publication, through the agency of the
contact person set out above, on 5 February 2020


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