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Bayn Europe AB: Bayn develops a cloud based platform for sugar reduction

Bayn Europe AB announces the development of SugarReduced®, a cloud
based platform to catalyse food producer's R&D and accelerate market
entry of sugar reduction. An initial prototype has been developed and
launch plan is scheduled in 2020.

The platform consists functions of data, lab simulation software and
e-commerce on a cloud platform, it was designed to connect product
developers, marketers, purchasers and all stakeholders within the
food- and beverage industry. It will provides a one-stop shop for
sugar reduction with evidence data and simulation program to shorten
the R&D and market launch process. The platform will also serve as an
information hub for the public, for discussions centred on "from
evidences to action" sugar reduction projects. The common goal is to
deal with the global health issues caused by excessive sugar

"In addition to our sales of ingredient Navia® and sugar replacer
solution EUREBA®, Bayn develops this cloud platform to broaden our
offering and strengthen our competitive advantages, increase the
number of sales channels and boost revenue generation. We are engaged
in discussions with several leading IT companies both in Europe and
China, to evaluate this business idea, and we have submitted an
application to a EU commission call for innovation fund for this
project development" Lucy Dahlgren, founder and CEO of Bayn Europe

About Bayn Europe

Bayn Europe is an independent formulation developer of cutting edge
and healthy sugar reduction solutions for the food and beverage
industry. Bayn's total solutions focus on taste, texture and
cost-in-use. Bayn's product portfolio contains ingredients and sugar
replacers for food and beverage applications. Bayn's business model
is based on solid networks of scientific research, market channel
partnerships and contracted manufacturers.

Bayn Europe was founded in 2009 in Stockholm, Sweden, and is listed at
Nasdaq Stockholm, First North, since 2014.

Mangold Fondkommission AB is Bayn's Certified Adviser. Telephone
+46-8-5030 1550.

For more information, please contact Lucy Dahlgren, Managing Director
Bayn Europe AB, e-mail


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