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2017-09-29

Bayn Europe AB: Bayn enters Chinas sugar reduced market with website launching

We are pleased to announce that we have now successfully translated
and launched the Bayn website in China. The site is on a Chinese
server and easy to access throughout the territory,
http://bayneurope.cn/ A Chinese flag has been added to our Swedish
website with a link to the Chinese one.

China is a huge market for sugar reduction According to the World
Health Organization WHO, 120 million Chinese suffer from diabetes and
they have a rapidly growing problem with child obesity.

"Bayn has, during the past years, built a healthy pipeline with
suitable partners. Entering the Chinese market is a complex task due
to the differences in culture and food regulations. Sugar reduction
is not just about selling a product or a solution, it is about the
whole concept. The business culture and our value proposition needs
to be properly translated and communicated. We Are pleased with our
decision to enter the Chinese market with a long-term strategy, and
establishing this window as a communication platform for the Chinese
market", says Lucy Dahlgren, Managing Director Bayn Europe.

About Bayn Europe

Bayn Europe is an independent formulation developer of cutting edge
and healthy sugar reduction solutions for the food and beverage
industry. Bayn's total solutions focus on taste, texture and
cost-in-use. They are designed to help food and beverage companies
around the world to reduce sugar and calories in their products.
Bayn's product portfolio contains ingredients and sugar replacers for
food and beverage applications. Bayn's business model is based on a
solid network of scientific researchers, market channel partnerships
and contracted manufacturers.

Mangold Fondkommission AB is Bayn's certified adviser. Telephone
+46-8-5030 1550.

For more information, please contact Lucy Dahlgren, Managing Director
Bayn Europe AB, e-mail ld@bayn.se

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http://news.cision.com/se/bayn-europe-ab/r/bayn-enters-chinas-sugar-redu...
http://mb.cision.com/Main/5651/2357205/729496.pdf

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