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2017-09-22

Bayn Europe AB: Bayn Europe successful in creating a new solution for no-added sugar chocolate, tailor made for the Chinese...

Bayn Europe, a global independent leader in formulation development
for sugar reduction, has successfully created a new sugar replacer
solution for chocolate that is tailor-made for the Chinese market.

Bayn Europe a leading formulation developer for sugar reduction is
pleased to announce the development of a new a sugar replacer
solution for dark chocolate applications. The solution, "Dark
chocolate blend" has been developed in collaboration with potential
partners and is tailor-made for the Chinese market using monk fruit
extract as the sweetener of choice.

Retail consumption for chocolate worldwide is over 7,5 million tons
and sales at more than 100 billion USD per year. The Swiss has the
highest consumption per capita with 9 kg per year. The Chinese
consumption is only 0,3 kg per year but growing and China is expected
to reach a total consumption of 350 000 tons of chocolate per year by
2020.

"No-added sugar chocolate sweetened with Steiva is one of our
industrialized products, and it has been well launched and accepted
by the market in terms of taste and texture. We see a lot of interest
in China to import our no-added sugar chocolate solution, but the
Chinese legislation has not approved Stevia application for
chocolate. Therefore, we have developed a new formula using Monk
Fruit, another natural sweetener which is approved in China but not
in Europe", Says Lucy Dahlgren, MD of Bayn, "Replacing the added
sugar is a technical and commercial challenge within the regime of
national legislation. We are happy that Bayn has consolidated
partnerships to tackle these intricate challenges".

About Bayn Europe

Bayn Europe is an independent formulation developer of cutting edge
and healthy sugar reduction solutions for the food and beverage
industry. Bayn's total solutions focus on taste, texture and
cost-in-use. They are designed to help food and beverage companies
around the world to reduce sugar and calories in their products.
Bayn's product portfolio contains ingredients and sugar replacers for
food and beverage applications. Bayn's business model is based on a
solid network of scientific research, market channel partnerships and
contracted manufacturers.Bayn Europe was founded in 2009 in
Stockholm, Sweden, and is listed at Nasdaq Stockholm, First North,
since 2014.

Mangold Fondkommission AB is Bayn's certified adviser. Telephone
+46-8-5030 1550.

For more information, please contact Lucy Dahlgren, Managing Director
Bayn Europe AB, e-mail ld@bayn.se

Denna information är sådan information som Bayn Europe AB är skyldigt
att offentliggöra enligt EU:s marknadsmissbruksförordning.
Informationen lämnades, genom ovanstående kontaktpersons försorg, för
offentliggörande den 22 september 2017 kl. 12.15 CET.

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http://news.cision.com/se/bayn-europe-ab/r/bayn-europe-successful-in-cre...
http://mb.cision.com/Main/5651/2352376/726246.pdf

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