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2016-05-19

Betsson first to use gambling app for Apple TV

use gambling app for Apple TV

Betsson's subsidiary Betsafe launches, as the first company, a gambling app to
Apple TV and Sweden is the first country in the launch. Today, May 19th,
Swedish players can log in and play directly from their Apple TV. This
initiative is in line with Betsson subsidiaries strategy to be at the forefront
in providing the industry's best customer experience.

- We always look for new opportunities to develop the customer experience which
makes it natural that we meet our customers on their terms and where they are.
The fact that we have the first gambling app on the Apple TV platform reflects
our ambition in enhancing the customer experience, says Jesper Svensson Chief
Commercial Officer, Betsson Malta

- It is undoubtedly that Betsson Malta in this effort, once again is
ground-breaking and this will most likely set the standard for the entire
gaming industry forward. Sweden is the first but Betsafe will soon introduce
this in other countries, says Ulrik Bengtsson CEO of Betsson AB.

Betsafe Live Roulette app is available for players in Sweden as of May 19th
2016.

For further information, please contact:

Malin Sparf Rydberg, Director of Communications, Betsson AB (publ),

telephone: +46 (0)8 506 403 00, malin.sparfrydberg@betssonab.com

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