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BHG Group AB: BHG offers to acquire Sleepo

  • BHG Group AB ("BHG") today announced that it via its wholly owned subsidiary Inredhemma Sverige AB has made a cash offer to acquire Sleepo AB (the "Offer"), a Swedish online furniture and home furnishings retailer with a portfolio of external as well as own brands.
  • The total acquisition consideration is ca. SEK 55.9 million (SEK 4.50 per Sleepo share).
  • Shareholders with a combined shareholding of ca. 82 percent in Sleepo have agreed to accept the Offer subject to certain conditions. The Offer is subject to customary closing conditions, including an acceptance level of more than 90 percent of Sleepo shares.
  • Closing is expected in the third quarter of 2020.

"Sleepo has successfully established itself as a leading presence within a number of interesting home furnishings categories and built a strong portfolio of external and own brands which complement BHG's current portfolio. Further, Sleepo has a dedicated customer base and a strong management team, which I would be thrilled to welcome in under the BHG umbrella!", comments Adam Schatz, President and CEO of BHG Group.

For more information, please contact:
Adam Schatz, President and CEO of BHG
Tel: +46 (0)709 32 43 00. E-mail:

Johan Hähnel, Head of Investor Relations
Tel: +46 (0)70 605 63 34. E-mail:

The information was submitted for publication, through the agency of the contact persons set out above, at 08:00. CEST on 27 JULY 2020.

About BHG
BHG is the number 1 consumer e-commerce company in the Nordics. We're also present in most of Eastern and Central Europe. Our strong position in these markets makes us the largest European pure-play within the Home Improvement space, meaning Do-It-Yourself and Home furnishings. With an ecosystem of online stores, supported by physical destinations and services, such as last-mile deliveries and installation, we offer the market's leading range of well-known external and strong own brands, totalling over 800,000 unique products and encompassing a complete offering within DIY, leisure, furniture and furnishings.

The Group includes over 85 online sites - including sites like and - and over 70 showrooms. We are headquartered in Malmö, Sweden, with operations throughout Europe. Our share is traded on Nasdaq Stockholm, under the ticker "BHG."

The BHG brands employ more than 1,500 people, working every day to create the ultimate online shopping experience by combining an unbeatable product range with smart technology, leading product expertise and a broad range of services.

About Sleepo
Sleepo is one of Sweden's leading retailers of furniture and home furnishings online. The company's goal is to offer its customers the very best in furniture and interior design and always strive to improve and expand its modern and well-assorted product range, which comprises some 14,000 products today.

Important information
This press release serves the only purpose of providing a summary for the benefit of English speaking BHG shareholders. The Offer, and all documentation concerning the Offer, will be available in Swedish only.

The Offer, pursuant to the terms and conditions presented in this press release, is not being made to persons whose participation in the Offer requires that an additional offer document be prepared or registration effected or that any other measures be taken in addition to those required under Swedish law.

The distribution of this press release and any related offer documentation in certain jurisdictions may be restricted or affected by the laws of such jurisdictions. Accordingly, copies of this communication are not being, and must not be, mailed or otherwise forwarded, distributed or sent in, into or from any such jurisdiction. Therefore, persons who receive this communication (including, without limitation, nominees, trustees and custodians) and are subject to the laws of any such jurisdiction will need to inform themselves about, and observe, any applicable restrictions or requirements. Any failure to do so may constitute a violation of the securities laws of any such jurisdiction. To the fullest extent permitted by applicable law, BHG disclaims any responsibility or liability for the violations of any such restrictions by any person.

The Offer is not being made, and this press release may not be distributed, directly or indirectly, in or into, nor will any tender of shares be accepted from or on behalf of holders in, any jurisdiction in which the making of the Offer, the distribution of this press release or the acceptance of any tender of shares would contravene applicable laws or regulations or require further offer documents, filings or other measures in addition to those required under Swedish law.

Författare BHG Group AB

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