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BillerudKorsnäs: BillerudKorsnäs packages Spotify

BillerudKorsnäs and Berghs School of Communication are giving Spotify
a physical form. The collaboration is called SPICE:14 and is this
year's edition of a packaging design contest for students at Berghs.
This is the first time an online brand will be physically packaged.

SPICE (Sustainable Packaging & Innovation Communication Event) is
taking place for the fifth year in a row. In the first year, the
event was merely a contest that Berghs students participated in, but
now SPICE is part of the "Sustainable Packaging Design" course at

This year, SPICE has been commissioned by the Swedish international
music service Spotify. The company wants to try out a new way to
reach consumers with its online music service.

"We're delighted to have the opportunity to take part in SPICE. We get
a lot of requests, and the reason we said `yes' to this event was
that it felt well organised and planned. There was also a clear
schedule for us to consider," says Jonathan Forster, MD of Spotify

Spotify is now putting the finishing touches to the brief that the
students will receive when the course begins at the end of September.

"We want it to be fun for both Spotify and the students, but still be
defined so narrowly so that they know what the scope is and what we
want to achieve. It'll be exciting to see what kinds of creative
solutions the students come up with during the autumn," says Jonathan

Jimmy Nyström, Business Development Director at BillerudKorsnäs and
Project Manager for SPICE:14 says that BillerudKorsnäs likes
challenging the conventional and finding new packaging solutions.

"This is the first time we've been involved in packaging an
internationally renowned digital brand, which shows that even digital
brands need physical packaging to reach their target audience."

"The collaboration with BillerudKorsnäs is in line with the way Berghs
structures its full-time courses - reality-based cases supported by
specialists with excellent knowledge of the industry," says Pål
Pettersson, Head of Graphic Design, Berghs School of Communication.

For further information, contact:

Jimmy Nyström, Business Development Director, BillerudKorsnäs

+46 (0)70 383 24 42

Pål Pettersson, Head of Graphic Design, Berghs School of

+46 (0)70 254 02 39

BillerudKorsnäs provides high quality paper and state of the art
packaging expertise. Together with our global network of converters
we develop smarter packaging solutions that save costs, boost brands
thanks to improved design, and contribute towards smoother logistics
and a cleaner environment. We have a turnover of SEK20 billion and
employ 4,300 people in 13 countries.'


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