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Björn Borg: Björn Borg acquires UK subsidiary.

Björn Borg has acquired the shares held by the minority shareholder of
subsidiary Björn Borg UK Limited, representing 20% of total share.
Following the acquisition, the UK subsidiary is now wholly owned by
the group, and is a step towards the group goal of becoming a more
vertically integrated Björn Borg.

The acquisition was made in conjunction with the exit by the minority
shareholder as the Managing Director of the UK Company. Former UK
Sales Manager Neil Smith will take over as Country Sales Manager for
the UK branch.

Says Björn Borg CEO Henrik Bunge:

"We have now taken yet another step to cut the distance between the
Björn Borg headquarters and the end consumer. Integration is crucial
to understand and consequently make a difference for consumers on our
different markets".

The acquisition was made after the end of the first quarter, 2016.

For further information, please contact:

Henrik Bunge, CEO

Phone: +46-702 34 76 20

This information is published pursuant to the Swedish Financial
Instruments Trading Act (1991:980), Chapter 4, paragraph 9. The
information was released for publication on 16 May, 2016 at 8.30 a.m.

Victoria Swedjemark

General counsel

Phone: +46 708 50 53 38

The Group owns the Björn Borg trademark and its core business is
underwear and sportswear. It also offers footwear, bags and eyewear
through licensees. Björn Borg products are sold in around twenty
markets, of which Sweden and the Netherlands are the largest. The
Björn Borg Group has operations at every level from branding to
consumer sales in its own Björn Borg stores. Total sales of Björn
Borg products in 2015 amounted to about SEK 1.4 billion, excluding
VAT, at the consumer level. Group net sales amounted to SEK
approximately 574 million in 2015, with an average of 132 employees.
The Björn Borg share has been listed on NASDAQ Stockholm since 2007.


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