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2014-06-30

Björn Borg: Parkour star Marcus "Zyrken" Gustafsson signs with Björn Borg

One of the world's best parkour and free running athletes Marcus
"Zyrken" Gustafsson from Helsingborg, Sweden is joining forces with
the clothing and underwear brand, Björn Borg. Zyrken is known for his
creative vaults and tricks with excellent acrobatic control.

Zyrken is a former gymnast that started his career in Parkour and free
running when he was fifteen years old. He has been active for around
ten years and runs the largest free running team in Sweden. Zyrken
has been on the winner's stand in most prestigious competitions in
Parkour and Freerunning for the last 6 years.

Parkour and Freerunning athletes aim to get from A to B in the most
efficient way possible. Parkour includes running, climbing, swinging,
vaulting, jumping, rolling, and the like, depending on what movement
is deemed most suitable for the given situation. It can be practiced
in any location, but is usually practiced in urban spaces.
Freerunning is the art of expressing oneself in his or her
environment and using the obstacles in a creative way of moving (with
inspiration from break dancing and acrobatics).

''I am very happy about the collaboration with Björn Borg that
delivers awesome products for my sport and at the same time I am
proud that they share my values by taking an impressive stand for
love", says Marcus "Zyrken" Gustafsson

The collaboration with Björn Borg runs as of July 1st, 2014.
Previously this year, Björn Borg signed with Olympian freeskier
Henrik Harlaut and Olympian speed skater Koen Verweij. Björn Borg
will challenge Zyrken on a Swedish Mission later this year.

"We have followed Zyrken for a while and are amazed by his energy and
skills. We immediately saw a great brand fit: Zyrken is both
colourful and brave, just as the people who wear our products", says
Lina Söderqvist, Marketing Director at Björn Borg

Check out Zyrken here: Youtube.com/Airwipp, Instagram.com/zyrken
(http://intstagram.com/zyrken), Facebook.com/zyrkenpage

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core
business is underwear. It also offers sportswear and fragrances as
well as footwear, luggage & bags and eyewear through licensees. Björn
Borg products are sold in around thirty markets, of which Sweden and
the Netherlands are the largest. The Björn Borg Group has operations
at every level from branding to consumer sales in its own Björn Borg
stores. In total, there are 38 Björn Borg stores, of which 17 are
operated in the Group. Total sales of Björn Borg products in 2013
amounted to around SEK 1.5 billion at the consumer level. Group net
sales amounted to SEK 499 million in 2013, with 159 employees. The
Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm
since 2007.

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http://news.cision.com/bjorn-borg/r/parkour-star-marcus--zyrken--gustafs...
http://mb.cision.com/Main/897/9609434/262183.pdf

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