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BroadSoft Hub Adds Contextual Intelligence to Communications for Greater Workforce Productivity

BroadSoft, Inc.
Press release

BroadSoft Hub Adds Contextual Intelligence to Communications for Greater
Workforce Productivity

BroadSoft launches Hub to power the BroadSoft Business productivity application
suite, enabling contextual conversations by bridging the gap between
applications, information and communications

GAITHERSBURG, Md., 2016-11-14 08:00 CET (GLOBE NEWSWIRE) --
BroadSoft, Inc. (NASDAQ:BSFT), a global unified communication software as a
service (UCaaS) leader, today announced the launch of BroadSoft Hub, a new
enterprise-grade cloud service integrating real-time communications with cloud
applications and contextual intelligence for more productive communications and
greater mobility. Hub is powering the future of work by providing BroadSoft
Business users with immediate access to relevant information for every
conversation - wherever they are, on whatever device.

Workforce productivity suffers when the relationship between multiple business
applications and real-time communications are disjointed. According to a 2014
HubSpot research report, an average of 31 hours per month is spent in
unproductive meetings, with much of this time taken up searching through
information scattered across locations, devices and applications1. As a result,
business processes and workflows often become fragmented, causing productivity
to fall.

BroadSoft Hub provides users with a single unified experience, bringing
together BroadSoft Business - UC-One, Team-One and CC-One - and cloud apps with
contextual information, such as recent files, email, social media engagements,
tasks and IM sessions, without opening or searching through additional
applications. Hub satisfies the need for truly effortless communications and
collaboration demanded by today’s workforce, enabling new levels of
productivity and mobility through a unified user experience.

As the market share leader for cloud UC, BroadSoft is a mobile-first cloud PBX,
UC, team collaboration and contact center platform trusted by 25 of the world’s
top 30 service providers by revenue. BroadSoft Hub can reduce the cost and
complexity associated with applications, integrating out-of-the-box with Google
G Suite, Office 365, Salesforce, Twitter and more, as well as BroadSoft
Business applications for UC, team collaboration and contact center. In
addition, the BroadSoft Developer Program enables customers and developers to
use BroadSoft Business bOpen APIs, SDKs and sandbox tools to quickly, reliably
and securely develop custom integrations and apps.

“By combining contextual intelligence with UC, BroadSoft Hub transforms
communications into smart conversations. The new service increases
productivity, optimizes process workflows and elevates the user experience,”
said Scott Hoffpauir, chief technology officer, BroadSoft. “By placing the user
at the heart of their integrated cloud applications, they have the tools ready
to manage information overload and navigate through information effortlessly
and instinctively.”

BroadSoft Hub has been inspired by the BroadSoft Project Tempo innovation
initiative, its vision for the future of work, launched at BroadSoft
Connections 2015. A successful beta program involving select BroadSoft service
provider customers from around the world has supported the refinement of the
BroadSoft Hub user experience. BroadSoft Hub will be available to all customers
from March 2017.

Find out more about BroadSoft Hub here.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These forward-looking
statements may be identified by their use of terms and phrases such as
“enables” and “can,” and other similar terms and phrases and include, among
others, statements regarding the benefits to BroadSoft’s customers resulting
from the use of the BroadSoft Hub solution. The outcome of the events described
in these forward-looking statements is subject to known and unknown risks,
uncertainties and other factors that could cause actual results to differ
materially from the results anticipated by these forward-looking statements,
including, but not limited to, the financial and other benefits to BroadSoft
resulting from the use of BroadSoft Hub by its service provider customers as
those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K
for the year ended December 31, 2015, filed with the Securities and Exchange
Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with
the SEC. All information in this release is as of November 14, 2016. Except as
required by law, BroadSoft undertakes no obligation to update publicly any
forward-looking statement made herein for any reason to conform the statement
to actual results or changes in its expectations.

About BroadSoft:

BroadSoft is the technology innovator in cloud communications, collaboration,
and contact center solutions for businesses and service providers across 80
countries. We are the market share leader for cloud unified communications with
an open, mobile and secure platform trusted by 25 of the world’s top 30 service
providers by revenue. Our BroadSoft Business application suite empowers users
and teams to share ideas and work simply to achieve breakthrough performance.

For additional information, visit

Twitter | LinkedIn | Work It!

1 HubSpot - June 12, 2014, You're Going to Waste 31 Hours in Meetings This
Month, Written by Corey Wainwright

Investor Relations:
Chris Martin
+1 561-404-2130

Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203

Andy Crisp / Jon Bawden / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200

Terry Alberstein, Navigate Communication
+61 (0) 458-484-921

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