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2016-11-14

BroadSoft, Inc.: BroadSoft Hub Adds Contextual Intelligence to Communications for Greater Workforce Productivity

BroadSoft launches Hub to power the BroadSoft Business productivity
application
suite
, enabling contextual conversations by bridging the gap between applications,
information and communications

GAITHERSBURG, Md., Nov. 14, 2016 (GLOBE NEWSWIRE) -- BroadSoft, Inc.
(NASDAQ:BSFT), a global unified communication software as a service (UCaaS)
leader, today announced the launch of BroadSoft Hub, a new enterprise-grade
cloud service integrating real-time communications with cloud applications
and contextual intelligence for more productive communications and greater
mobility. Hub is powering the future of work by providing BroadSoft Business
users with immediate access to relevant information for every conversation -
wherever they are, on whatever device.

Workforce productivity suffers when the relationship between multiple business
applications and real-time communications are disjointed. According to a 2014
HubSpot research report, an average of 31 hours per month is spent in
unproductive meetings, with much of this time taken up searching through
information scattered across locations, devices and applications1. As a
result, business processes and workflows often become fragmented, causing
productivity to fall.

BroadSoft Hub provides users with a single unified experience, bringing
together BroadSoft Business - UC-One, Team-One and CC-One - and cloud apps
with contextual information, such as recent files, email, social media
engagements, tasks and IM sessions, without opening or searching through
additional applications. Hub satisfies the need for truly effortless
communications and collaboration demanded by today's workforce, enabling new
levels of productivity and mobility through a unified user experience.

As the market share leader for cloud UC, BroadSoft is a mobile-first cloud
PBX, UC, team collaboration and contact center platform trusted by 25 of the
world's top 30 service providers by revenue. BroadSoft Hub can reduce the
cost and complexity associated with applications, integrating out-of-the-box
with Google G Suite, Office 365, Salesforce, Twitter and more, as well as
BroadSoft Business applications for UC, team collaboration and contact
center. In addition, the BroadSoft Developer Program enables customers and
developers to use BroadSoft Business bOpen APIs, SDKs and sandbox tools to
quickly, reliably and securely develop custom integrations and apps.

"By combining contextual intelligence with UC, BroadSoft Hub transforms
communications into smart conversations. The new service increases
productivity, optimizes process workflows and elevates the user experience,"
said Scott Hoffpauir, chief technology officer, BroadSoft. "By placing the
user at the heart of their integrated cloud applications, they have the tools
ready to manage information overload and navigate through information
effortlessly and instinctively."

BroadSoft Hub has been inspired by the BroadSoft Project Tempo innovation
initiative, its vision for the future of work, launched at BroadSoft
Connections 2015. A successful beta program involving select BroadSoft
service provider customers from around the world has supported the refinement
of the BroadSoft Hub user experience. BroadSoft Hub will be available to all
customers from March 2017.

Find out more about BroadSoft Hub here.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These forward-looking
statements may be identified by their use of terms and phrases such as
"enables" and "can," and other similar terms and phrases and include, among
others, statements regarding the benefits to BroadSoft's customers resulting
from the use of the BroadSoft Hub solution. The outcome of the events
described in these forward-looking statements is subject to known and unknown
risks, uncertainties and other factors that could cause actual results to
differ materially from the results anticipated by these forward-looking
statements, including, but not limited to, the financial and other benefits
to BroadSoft resulting from the use of BroadSoft Hub by its service provider
customers as those factors contained in the "Risk Factors" section of
BroadSoft's Form 10-K for the year ended December 31, 2015, filed with the
Securities and Exchange Commission, or SEC, on February 29, 2016, and in
BroadSoft's other filings with the SEC. All information in this release is as
of November 14, 2016. Except as required by law, BroadSoft undertakes no
obligation to update publicly any forward-looking statement made herein for
any reason to conform the statement to actual results or changes in its
expectations.

About BroadSoft:

BroadSoft is the technology innovator in cloud communications, collaboration,
and contact center solutions for businesses and service providers across 80
countries. We are the market share leader for cloud unified communications
with an open, mobile and secure platform trusted by 25 of the world's top 30
service providers by revenue. Our BroadSoft Business application suite
empowers users and teams to share ideas and work simply to achieve
breakthrough performance.

For additional information, visit www.BroadSoft.com.

Twitter | LinkedIn | Work It!

1 HubSpot - June 12, 2014, You're Going to Waste 31 Hours in Meetings This
Month, Written by Corey Wainwright

Investor Relations:
Chris Martin
+1 561-404-2130
cmartin@broadsoft.com

Media Contacts:

Americas
Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203
brian@bluetext.com

Europe
Andy Crisp / Jon Bawden / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200
broadsoft@wearecohesive.com

APAC
Terry Alberstein, Navigate Communication
+61 (0) 458-484-921
terry@navigatecommunication.com.au

---------------------------------------
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: BroadSoft, Inc. via Globenewswire

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