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2016-11-15

BroadSoft, Inc.: BroadSoft Introduces Analytics-based Contact Center Software-as-a-Service

BroadSoft CC-One cloud contact center solution integrates with unified communications and team collaboration applications to accelerate first contact resolutionGAITHERSBURG, Md., Nov. 15, 2016 (GLOBE NEWSWIRE) --BroadSoft, Inc.
(NASDAQ:BSFT), a global unified communication as a service (UCaaS) leader,
announced today the launch ofCC-One, an integrated solution for contact
center operations.

CC-One is a cloud-based, omni-channel (voice, email, chat and social) contact
center solution that enables businesses to create exceptional customer
service experiences, offering a smooth migration from legacy systems to a
truly unified, analytics-driven solution. CC-One offers a proven cloud
platform that can be optimized for businesses of all sizes, from SMBs to
multinational, multi-site contact center operators.

While most contact center systems operate in a silo walled off from a
business' other phone systems, CC-One provides a seamless cloud PBX and UC
experience through its integration withBroadSoft UC-One®, a mobile first
unified communication application. As a result, agents have real-time voice,
chat and video access to subject matter experts (SMEs) throughout the
organization. The ability of CC-One to integrate with theBroadSoft
Team-Onecollaboration application provides a virtual persistent workspace for
the front and back office to collaborate and share knowledge, improving
business performance and the customer experience.

According to research by ICMI, 40% of customer support calls require
assistance from an expert. Getting the right expert to the right customer
call in the least amount of time is critical for all contact centers. CC-One
provides sales and service contact centers of any size the ability to
optimize their performance with dynamic, intelligent analytics. By leveraging
the data held in multiple systems inside or outside the contact center and
applying intelligent analytics, CC-One dynamically predicts each customer's
needs and matches the customer with the best agent to handle that need,
improving performance, sales and the customer experience.

As a native cloud solution, CC-One lowers the cost of ownership for contact
centers, replacing the need for expensive, complex and inflexible on-premise
systems and can also easily be integrated with existing on-premise systems
and outsourced contact centers to support hybrid environments and a graceful
migration of premises-based agents to a cloud solution.

Taher Behbehani, chief digital and marketing officer, BroadSoft said "We are
very excited about the launch of BroadSoft CC-One, which crystallizes the
BroadSoft vision for the future for cloud-based, collaborative contact center
operations. The global contact center market is in a rapid state of
transition as older legacy systems give way to flexible, cloud based
technologies. We believe that CC-One represents the next stage of this
transformation, where contact centers become an absolutely vital asset to
companies in improving customer satisfaction, reducing costs, driving
incremental sales and reinforcing strong brand identity."

CC-One is part of the BroadSoft Business suite, which provides a fully
integrated portfolio of enterprise-ready cloud PBX, unified communications,
team collaboration and contact center applications. CC-One will be
demonstrated at the BroadSoft Connections 2016 user conference in San
Antonio, TX, one of the largest UC conferences in the world, and the UC-One
and Team-One integration will be available in the first half of 2017.

To read more about CC-One, visitHERE.

To watch more about CC-One, visitHERE.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These forward-looking
statements may be identified by their use of terms and phrases such as
"enables" and "can," and other similar terms and phrases and include, among
others, statements regarding the benefits to BroadSoft's customers resulting
from the use of the CC-One solution. The outcome of the events described in
these forward-looking statements is subject to known and unknown risks,
uncertainties and other factors that could cause actual results to differ
materially from the results anticipated by these forward-looking statements,
including, but not limited to, the financial and other benefits to BroadSoft
resulting from the use of CC-One by its service provider customers as those
factors contained in the "Risk Factors" section of BroadSoft's Form 10-K for
the year ended December 31, 2015, filed with the Securities and Exchange
Commission, or SEC, on February 29, 2016, and in BroadSoft's other filings
with the SEC. All information in this release is as of November 15, 2016.
Except as required by law, BroadSoft undertakes no obligation to update
publicly any forward-looking statement made herein for any reason to conform
the statement to actual results or changes in its expectations.

About BroadSoft:

BroadSoft is the technology innovator in cloud communications, collaboration,
and contact center solutions for businesses and service providers across 80
countries. We are the market share leader for cloud unified communications
with an open, mobile and secure platform trusted by 25 of the world's top 30
service providers by revenue. Our BroadSoft Business application suite
empowers users and teams to share ideas and work simply to achieve
breakthrough performance.

For additional information, visitwww.BroadSoft.com.

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Investor Relations:
Chris Martin
+1 561-404-2130
cmartin@broadsoft.com

Media Contacts:

Americas
Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203
brian@bluetext.com

Europe
Andy Crisp / Jon Bawden / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200
broadsoft@wearecohesive.com

APAC
Terry Alberstein, Navigate Communication
+61 (0) 458-484-921
terry@navigatecommunication.com.au

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This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: BroadSoft, Inc. via Globenewswire

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