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BroadSoft, Inc.: UCaaS Adoption Surges As Enterprises Embrace Cloud, According to 2nd Annual BroadSoft Global Business Survey

More than half of businesses are expected to adopt cloud unified
communications by 2020; survey of global telecom providers also points to
accelerated adoption of cloud contact center and team collaboration services

GAITHERSBURG, Md., Feb. 06, 2017 (GLOBE NEWSWIRE) -- More than half (51%) of businesses are expected to adopt cloud Unified Communications (UCaaS/Hosted PBX) by 2020, surpassing premise-based PBX as businesses of all sizes shift to the cloud for unified communications, team collaboration and contact center services, according to the 2nd Annual BroadSoft, Inc. (NASDAQ:BSFT) survey of global telecom providers and industry leaders.

The BroadSoft 2016 survey results show that respondents expect the
UCaaS/Hosted PBX share of new lines shipped to reach 51% by 2020, a 10
percentage point increase from last year's survey results. The most
significant change in optimism for cloud adoption is occurring in the large
enterprise segment, where telcos expect 45% of large enterprises to adopt
UCaaS/Hosted PBX by 2020 - a 25 percentage point increase from last year's

"We've come to a tipping point because the old PBX systems that powered
communications are on their way out and are no longer being replaced or
upgraded with like for like. The cloud is viable, broadband can accommodate
it, the PBX vendors are no longer around and workers need more mobility,"
said Taher Behbehani, chief digital and marketing officer, BroadSoft. "All
of this points towards cloud adoption and digital mobile apps. We are finally
reaching the stage where technology will help improve the way people work
rather than dictate how they should do it."

Key Survey Findings:

Cloud UC adoption and value accelerating across all market segments

While early stage cloud adoption is typically concentrated in the small
business market, the survey finds medium and large enterprise segments
rapidly catching up. Survey respondents believe that by 2020, UCaaS/Hosted
PBX share will increase to:

* Small business segment (<100 employees): 55% (up seven percentage points
from the 2015 survey)
* Midmarket business segment (100 - 999 employees): 49% (up 11 percentage
points from the 2015 survey)
* Large enterprise segment (1,000+ employees): 45% (up 25 percentage points
from the 2015 survey)

76% of survey respondents also said the cloud makes it easier for enterprises
to adopt advanced UC features - contributing to higher customer value and
revenue opportunities.

An infographic accompanying this release is available at

Mobility Integration and Experience are Key Drivers of Cloud UC

While mobility is a key priority for enterprises, the user experience of
real-time unified communications on mobile delivered "Over The Top (OTT)" has
not quite kept pace. For this reason, native mobile integration - which
delivers an integrated mobile experience within the device's native mobile
dialer - has emerged as a key user experience driver for businesses. 89% of
survey respondents believe that native mobile integration is an important
requirement for mobile solutions. At the same time, results show over 90% of
UC business users will require mobile integration - an opportunity for telcos
in 2017 to deliver a superior native end-to-end mobile business experience.

Cloud Contact Center momentum

Along with UC, contact center solutions are also rapidly shifting to the
cloud. By 2020, survey participants forecast that 43% of contact center seats
will be cloud based. 84% of survey respondents also consider predictive
analytics functionality to be important to end-users, suggesting businesses
will increasingly seek analytics-based cloud contact center solutions that
integrate with UC and team collaboration applications to enhance the customer

Team Collaboration is key business user requirement

Team collaboration is emerging as a key opportunity for telecom providers, a
notable trend as enterprise messaging apps gain traction in the enterprise.
78% said team collaboration is an important end user requirement in their
respective markets, while 95% believe integrating team collaboration into
their UCaaS offers represents a significant business opportunity.

BroadSoft conducted the survey of 130 global telecom providers and industry
leader respondents in the fourth quarter of 2016 at BroadSoft Connections,
the BroadSoft annual users' conference. BroadSoft is the global unified
communication software as a service (UCaaS) leader with 41% market share
according to Frost&Sullivan, and recently surpassed 15 million cloud
PBX/Hosted PBX lines deployed.

About BroadSoft:

BroadSoft is the technology innovator in cloud communications, collaboration,
and contact center solutions for businesses and service providers across 80
countries. We are the market share leader for cloud unified communications
with an open, mobile and secure platform trusted by 25 of the world's top 30
service providers by revenue. Our BroadSoft Business application suite
empowers users and teams to share ideas and work simply to achieve
breakthrough performance.

For additional information, visit

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Investor Relations:

Chris Martin
+1 561-404-2130

Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203

Andy Crisp / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200

Terry Alberstein, Navigate Communication
+61 (0) 458-484-921

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: BroadSoft, Inc. via Globenewswire

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