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BroadSoft Introduces Analytics-based Contact Center Software-as-a-Service

enter Software-as-a-Service

BroadSoft CC-One cloud contact center solution integrates with unified
communications and team collaboration applications to accelerate first contact

GAITHERSBURG, Md., 2016-11-15 08:00 CET (GLOBE NEWSWIRE) --
BroadSoft, Inc. (NASDAQ:BSFT), a global unified communication as a service
(UCaaS) leader, announced today the launch of CC-One, an integrated solution
for contact center operations.

CC-One is a cloud-based, omni-channel (voice, email, chat and social) contact
center solution that enables businesses to create exceptional customer service
experiences, offering a smooth migration from legacy systems to a truly
unified, analytics-driven solution. CC-One offers a proven cloud platform that
can be optimized for businesses of all sizes, from SMBs to multinational,
multi-site contact center operators.

While most contact center systems operate in a silo walled off from a business’
other phone systems, CC-One provides a seamless cloud PBX and UC experience
through its integration with BroadSoft UC-One®, a mobile first unified
communication application. As a result, agents have real-time voice, chat and
video access to subject matter experts (SMEs) throughout the organization. The
ability of CC-One to integrate with the BroadSoft Team-One collaboration
application provides a virtual persistent workspace for the front and back
office to collaborate and share knowledge, improving business performance and
the customer experience.

According to research by ICMI, 40% of customer support calls require assistance
from an expert. Getting the right expert to the right customer call in the
least amount of time is critical for all contact centers. CC-One provides
sales and service contact centers of any size the ability to optimize their
performance with dynamic, intelligent analytics. By leveraging the data held in
multiple systems inside or outside the contact center and applying intelligent
analytics, CC-One dynamically predicts each customer’s needs and matches the
customer with the best agent to handle that need, improving performance, sales
and the customer experience.

As a native cloud solution, CC-One lowers the cost of ownership for contact
centers, replacing the need for expensive, complex and inflexible on-premise
systems and can also easily be integrated with existing on-premise systems and
outsourced contact centers to support hybrid environments and a graceful
migration of premises-based agents to a cloud solution.

Taher Behbehani, chief digital and marketing officer, BroadSoft said “We are
very excited about the launch of BroadSoft CC-One, which crystallizes the
BroadSoft vision for the future for cloud-based, collaborative contact center
operations. The global contact center market is in a rapid state of transition
as older legacy systems give way to flexible, cloud based technologies. We
believe that CC-One represents the next stage of this transformation, where
contact centers become an absolutely vital asset to companies in improving
customer satisfaction, reducing costs, driving incremental sales and
reinforcing strong brand identity.”

CC-One is part of the BroadSoft Business suite, which provides a fully
integrated portfolio of enterprise-ready cloud PBX, unified communications,
team collaboration and contact center applications. CC-One will be demonstrated
at the BroadSoft Connections 2016 user conference in San Antonio, TX, one of
the largest UC conferences in the world, and the UC-One and Team-One
integration will be available in the first half of 2017.

To read more about CC-One, visit HERE.

To watch more about CC-One, visit HERE.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These forward-looking
statements may be identified by their use of terms and phrases such as
“enables” and “can,” and other similar terms and phrases and include, among
others, statements regarding the benefits to BroadSoft’s customers resulting
from the use of the CC-One solution. The outcome of the events described in
these forward-looking statements is subject to known and unknown risks,
uncertainties and other factors that could cause actual results to differ
materially from the results anticipated by these forward-looking statements,
including, but not limited to, the financial and other benefits to BroadSoft
resulting from the use of CC-One by its service provider customers as those
factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for
the year ended December 31, 2015, filed with the Securities and Exchange
Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with
the SEC. All information in this release is as of November 15, 2016. Except as
required by law, BroadSoft undertakes no obligation to update publicly any
forward-looking statement made herein for any reason to conform the statement
to actual results or changes in its expectations.

About BroadSoft:

BroadSoft is the technology innovator in cloud communications, collaboration,
and contact center solutions for businesses and service providers across 80
countries. We are the market share leader for cloud unified communications with
an open, mobile and secure platform trusted by 25 of the world’s top 30 service
providers by revenue. Our BroadSoft Business application suite empowers users
and teams to share ideas and work simply to achieve breakthrough performance.

For additional information, visit

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Investor Relations:
Chris Martin
+1 561-404-2130

Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203

Andy Crisp / Jon Bawden / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200

Terry Alberstein, Navigate Communication
+61 (0) 458-484-921

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