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2015-04-27

Brunswick Corporation : Brunswick Acquires Australia-based BLA, Expanding Marine P&A Distribution in Region

LAKE FOREST, Ill. (April 27, 2015) -
Brunswick Corporation (NYSE: BC) today announced that it has acquired BLA,
Australia's largest provider of "boating, lifestyle and adventure" products,
to strengthen Brunswick's marine parts and accessories (P&A) presence in the
region. Terms were not disclosed. BLA had revenues of approximately AUD$50
million in 2014.

"We continue to seek opportunities to strategically grow our marine and
fitness operations throughout the world," said Brunswick Chairman and Chief
Executive Officer Dustan E. McCoy. "BLA bolsters the distribution arm of our
marine P&A business by expanding our reach and customer responsiveness in the
important Australian marine marketplace and this region of the world."

Founded in 1974, BLA has an extensive dealer network throughout Australia and
New Zealand and also serves original equipment manufacturers. BLA offers
more than 15,000 different SKUs, including products from such well-known
brands as Attwood, BEP, Cannon, Humminbird, Lewmar, Mastervolt, Minnkota,
SeaStar Solutions, Sierra and Whale.

BLA will continue to conduct business under its current name and will remain
based in Brisbane, Australia. It also has operations in Melbourne and Perth,
Australia, along with Auckland, New Zealand. BLA will continue to serve its
current client base, while working with its current vendor partners as well
as collaborating with other Mercury P&A distribution operations, such as Land
'N' Sea, to share and integrate best practices and refine performance and
operational metrics.

"We are pleased to have completed this transaction with BLA and look forward
to continuing and extending a connection with its current client base and the
marine industry in the region," McCoy said. "This is another strategic step
in our efforts to continue to grow Brunswick. We will grow our organization
both organically through an aggressive pace of new product introduction, as
well as by select acquisitions such as the BLA transaction, which now joins
both Whale, a leader in water and heating systems, and Bell Recreational
Products Group, a Midwest-based P&A distributor, as recent additions to
Mercury's P&A business."

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood and Whale marine parts and
accessories; Land 'N' Sea, BLA, Kellogg Marine, Diversified Marine and Bell
RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick
Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe,
Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats,
and Life Fitness and Hammer Strength fitness equipment, and Brunswick
billiards tables and table tennis. For more information, visit
http://www.brunswick.com.
# # #

Release: IMMEDIATE
Contact: Daniel Kubera
Director - Media Relations and Corporate Communications
Phone: 847-735-4617
Email: daniel.kubera@brunswick.com

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Brunswick Corporation via Globenewswire

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