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2016-01-29

BTS signs agreements with leading multinational enterprise software corporation, combined value at SEK 79 million

BTS Group AB
Company Announcement

BTS signs agreements with leading multinational enterprise software
corporation, combined value at SEK 79 million

STOCKHOL, SWEDEN and New Tork, USA, 2016-01-29 08:02 CET (GLOBE NEWSWIRE) -- -
BTS GROUP AB (publ), - BTS, a world leading strategy implementation firm, has
recently been engaged by a leading multinational enterprise software
corporation to design and deliver a variety of programs as the organization
undergoes a major strategic transformation. These solutions, which leverage the
BTS Great Framework, are targeted at various groups and areas of the
organization, from front line leaders to executives. The value of this order is
SEK 79 million.

The absolute majority of the revenue or approximately 80 percent will be
recognized during 2016. The remaining has been, and will be, recognized in 2015
and 2017.

This global initiative, developed as the organization began a major strategic
transformation from on-premise software to the cloud, involves both leadership
and sales development programs. The leadership programs are integrated
experiences that include technology-based strategic alignment and business
acumen simulations, interwoven with leadership content. The sales programs aim
to set up the organization’s salesforce for success by giving them the
opportunity, within the safe space of a customized business simulation, to
practice new selling skills within a variety of industries.

Overall, both leadership development and sales training initiatives aim to
drive significant cultural change in the organization. They will disseminate
the company’s new strategy in an innovative, enjoyable way that energizes
participants and encourages them think about their individual role in the
execution of the company’s strategy.

"We are very proud to have been selected by this leading software company to
align their leaders around the new strategy and give them the skills necessary
for its successful execution. The partnership is strong evidence supporting our
leadership development, sales training, and strategy execution expertise," says
Jessica Parisi, Executive Vice President of BTS USA, Inc.

For more information, please contact:

Thomas Ahlerup

Senior Vice President

Financial Communications and Investor Relations

BTS Group AB

Phone +46-8-5870 7002

Mobile +46-768-966 300

E-mail thomas.ahlerup@bts.com

About BTS Group AB

BTS is a global professional services firm headquartered in Stockholm, Sweden,
with some 450 professionals in 33 offices located on six continents. We focus
on the people side of strategy, working with leaders at all levels to help them
make better decisions, convert those decisions to actions and deliver results.
At our core, we believe people learn best by doing. For 30 years, we've been
designing fun, powerful experiences that have a profound and lasting impact on
people and their careers. We inspire new ways of thinking, build critical
capabilities and unleash business success. It’s strategy made personal.

We serve a wide range of strategy execution and talent development needs. Our
services span the employee lifecycle from assessment centers for talent
selection and development to strategy alignment and execution initiatives, and
from business acumen, leadership and sales training programs to on-the-job
business simulations and application tools. We partner with nearly 450
organizations, including over 30 of the world’s 100 largest global
corporations. Our major clients are some of the most respected names in
business: AT&T, Chevron, Coca-Cola, Ericsson, Google, GSK, HP, HSBC,
Salesforce.com, Telstra, and Unilever.

BTS is a public company listed on the NASDAQ Stockholm and trades under the
symbol BTS B.

For more information, please visit www.bts.com.

Disclaimer: Every care has been taken in the translation of this press release.
In the event of discrepancies, however, the Swedish original will supersede the
English translation. This information has been disclosed according to the
Financial Instruments Trading Act and/or Securities Trading Act.

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