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2016-06-02

Byggmax: Swedish DIY-retailer launches unique store chain

Press release 2016-06-02 at 10.30 am

In June, the unique interior concept Design Your Living is launched by
the opening of a new concept store in central Stockholm. Customers
are offered an interior designer, free of charge, who assists with
everything from inspiration and choice of material to craftsmen and
construction engineers. Design Your Living is a groundbreaking
concept that can offer customers everything for both renovation and
interior design - all in one place.

On June 8 the doors open to the very first Design Your Living store at
Kungsgatan 15 in Stockholm. The store has a full assortment in order
to give the customer a thorough solution - for large or small
projects in interior design, refurbishment or major construction
projects. At the store you will find interior designers, Sweden's
largest library of materials, craftsmen and construction engineers at
a fixed price and moreover home delivery of all materials.

Behind the concept stands Swedish DIY-retailer Byggmax, who is
collaborating with several major providers in the construction-,
interior-, decoration- and design industry, all of them a part in the
Design Your Living's new overall concept. Together, they offer a
completely new solution for the interior interested target audience.
Marbodal Kök, Konradssons Kakel, Svenssons in Lammhult and Plantagen
are examples of some of the partners in the collaboration.

- With Design Your Living we create the future of home decoration and
refurbishments. We help customers with the design of their new homes
as well as taking care of the rest, all the way from planning to
finished results, says Magnus Agervald, CEO Byggmax Group AB.

The interior designers offer the client ideas, design and material
advice - all free of charge. By drawing up the room in 3D, you can
easily try out different wallpaper choices, floors and fixtures. The
client then decides what parts he or she wants to do on their own and
what parts he or she wants help with from the Design Your Living
craftsmen.

- Design Your Living caters mainly to the target group 30+ who own
their homes, are interested in interior design but are short on time
and because of that reluctant to renovate. They will gladly receive
help to get that little extra in everyday life, they love interior
design trends and are happy to pay to get the job done. We help
clients with everything from inspiration and interior details to
total refurbishments, explains Magnus Agervald, CEO Byggmax Group AB.

There are no similar concepts in Europe today. Therefore, the
potential to establish Design Your Living on the European market is
vast. The vision for the future is to launch the concept outside the
Swedish borders.

For further questions, please contact:

Magnus Agervald, CEO Byggmax Group AB
Mobile: +46 76 119 0020
E-mail: magnus.agervald@byggmax.se

About Byggmax Group AB

The Byggmax Group consists of Byggmax, Buildor and Skånska Byggvaror.
Byggmax was launched in 1993 and currently has 78 stores in Sweden
from Ystad to Luleå. The company had net sales of approximately SEK
3.5 billion in 2014 and is continuing to expand strongly. Byggmax
also has 31 stores in Norway and 13 in Finland. The website sells
the entire store assortment, as well as an extensive range of
products available to order. From the very beginning, Byggmax's
business concept has been to be the best and most inexpensive
alternative for consumers in need of high-quality construction
materials. Byggmax has a drive-in system at all its stores, enabling
customers to load their products into their vehicles directly. This
makes life easy and efficient for customers, particularly when buying
heavy construction materials. Buildor is a rapidly growing online
retailer within building materials, with sales of almost SEK 50
million for the last 12 months, until September 2015), and with a
growth rate of more than 150% over the same time period. Buildor and
Skånska Byggvaror were acquired by the Byggmax Group in November
2015. The Byggmax Group was listed on the Nasdaq OMX Stockholm
Exchange in June 2010.

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http://news.cision.com/byggmax/r/swedish-diy-retailer-launches-unique-st...
http://mb.cision.com/Main/109/2021914/523952.pdf

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