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2016-02-29

CAS Software AG: CeBIT Premiere: New App-Based, CRM-Cloud Solutions for Small Companies

CAS Software AG / CAS Software AG: CeBIT Premiere: New App-Based, CRM-Cloud
Solutions for SmallCompanies . Processed and transmitted by NASDAQ OMX
Corporate Solutions.The issuer is solely responsible for the content of this
announcement.
CAS Software Presents CRM Highlights for More Customer Centricity

KARLSRUHE, GERMANY--(Marketwired - Feb 29, 2016) - CAS Software AG to unveil
new customer-centric solutions for relationship management. You can expect to
see the new app-based, CRM-Cloud solution for small companies based on CAS
SmartDesign® Technology. Widely recognized as a powerful and flexible CRM
solution, CAS genesisWorld has gained a number of new features with this
release which will help SMEs to further improve their competitive advantage.
In addition, manufacturers of variant-rich products can discover how they can
use the CAS Configurator Merlin to bundle their product knowledge and make
time savings of up to 90% on creating customer quotes. You can visit CAS
Software AG and their partners from March 14 - 18, 2016 on stand A28 in hall
4 at the CeBIT in Hannover.

CeBIT visitors will be the first to experience the new app-based, CRM-Cloud
solution live: "What we're talking about here is a smart solution which has
been designed specifically for small, and in particular, customer-oriented
companies. These companies often require a CRM solution which offers them
intuitive operation, flexibility, and increasingly, data storage they can
trust -- all for a reasonable price -- regardless of the platform. Our goal
is to impress and delight these small companies with fascinatingly simple CRM
software which was "Made in Germany" and which offers them the best
price-performance ratio on the market, combined with certified data
protection criteria. Data is stored exclusively in German data centers
according to German data protection regulations where it is also protected
from any unwanted, third-party access", explained Martin Hubschneider, CEO,
CAS Software AG.

Mobile CRM based on SmartDesign® Technology

The worldwide unique SmartDesign® Technology is the common thread weaving all
the company's solutions together, from the mobile solutions based on the CAS
genesisWorld complete solution through to the latest CRM-Cloud applications
for small companies. This technology enables users to switch seamlessly
between iOS, Android or Windows devices when working on or offline. And
what's more in the interests of achieving the optimal user experience, the
apps can be grouped together and customized to suit individual user
requirements.

CAS genesisWorld x8 preview

The eagerly-awaited release of the new x8 version of CAS genesisWorld is
scheduled for spring 2016. Generally recognized as a complete CRM solution,
pundits expect to see a number of exciting new features like intelligent
full-text searching also known as SmartSearch 3.0. This technology has
revolutionized searching in both CRM and xRM systems and provides users with
super-fast search hits while they are entering their search query, similar to
Google search. All of your CRM data is included in the search as well as the
content of both Word and PDF documents. Companies can adapt the search
criteria to suit their needs in the new version.

Dynamic analysis and filter options in the Cloud now include Microsoft Office
integration

The Web variant of CAS genesisWorld offers new reporting options, for example,
you can now dynamically create all your analyses of customer and project data
using drag&drop to form pivot tables. Filter options have been extended and
now form the basis of customer-oriented communications in letter and e-mail
correspondence. Additionally, other key professional functions have been
added to the areas of: project, sales, and service management ensuring
smoother processes, better resource planning and the efficient recording of
working time and expenses.

Product configuration bundles your product knowledge

The unique market combination of leading CRM solutions in the form of CAS
genesisWorld and the product configurator CAS Configurator Merlin ensure a
consistent sales process that can yield up to 90% time savings when creating
customer quotes for variant-rich products. For example, in the area of
mechanical and plant engineering, the configurator can ensure that
comprehensive product knowledge is stored, documented, edited and augmented
centrally. Enabling companies to stay agile, accurate and fast when making
regional changes to their product portfolios.

International use

With a partner network in more than 30 countries, software available in 11
languages and Unicode capabilities, CAS products are already fit for use at a
global level.

CAS Software AG and partners at CeBIT 2016

Hall 4, stand A28

About CAS Software AG

CAS Software AG was founded by Martin Hubschneider and Ludwig Neer in 1986.
Today, the company develops software solutions with "a passion for Customer
Centricity" and has become the German CRM market leader for small and
medium-sized enterprises. A reputation further bolstered by its pioneering
solutions in the area of xRM -- the all-round customer relationship
management for the next generation. The product portfolio includes CRM
applications, xRM solutions and tailored industry solutions. Companies and
organizations benefit from these solutions by forming successful and
sustainable business relationships which make better use of corporate
knowledge while increasing employee efficiency. More than 250,000 users work
with CAS Software products on a daily basis.

The CRM and xRM experts from Karlsruhe are actively involved in many research
projects at both national and international levels. The company has received
many awards for its innovative products and its contributions to the SME
sector, some of which include the "Employer of the Year" prize from the
national TopJob competition and overall winner of the Top100 competition as
"Innovator of the Year".

Press contact

Alexander Dupps
Press Officer
Phone: +49 - 721 - 9638-782
E-mail:presse@cas.de

CAS Software AG

CAS-Weg 1 - 5
76131 Karlsruhe
Germany
www.cas-crm.com

Press news and information about CAS at:
https://www.facebook.com/cascrm

https://www.linkedin.com/grps?home=&gid=1964070&trk=anet_ug_hm

https://plus.google.com/100530436362393263630/posts

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: CAS Software AG via Globenewswire

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