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2014-03-13

CDON Group AB: Bodystore renames to Gymsector in Germany

In order to facilitate Gymgrossisten's continued expansion outside the
Nordic region under a common brand name, the German supplements store
Bodystore.de today renames to Gymsector.com.

The name change solves a trademark conflict in the German market,
while at the same time establishing the brand Gymsector as a
registered trademark in the European Union. The brands currently
established in the Nordic markets are not affected by the name
change.

−The name change to the new brand Gymsector is an important step for
us to effectively establish our successful business model in new
markets outside the Nordic region. The brand Gymsector signals that
we are a specialised store for the hard-training athletes, and it is
a name that strikes right at the target group. We will be launching
the brand in Germany today, says Paul Fischbein, President and CEO of
CDON Group.

The information in this announcement is that which CDON Group AB is
required to disclose under the Swedish Financial Instruments Trading
Act and/or the Securities Markets Act. This information was released
for publication at 10:00 CET on 13 March 2014.

For further information please visit cdongroup.com or contact:
Paul Fischbein, President and CEO, CDON Group
Tel: 46 (0) 10 703 20 00

Fredrik Bengtsson, Head of Communications
Tel: 46 (0) 700 80 75 04
E-mail press@cdongroup.com, ir@cdongroup.com

About CDON Group
CDON Group is the leading e-commerce group in the Nordic region. Since
the start in 1999, the group has expanded and broadened its product
portfolio and is now a leading e-commerce player within Entertainment
(CDON.com and Lekmer.com), Fashion (Nelly.com, NLYman.com and
Members.com), Sport & Health (Gymgrossisten.com, Bodystore.com and
Milebreaker.com) and Home & Garden (Tretti.com and Rum21.se). In
2013, the group generated 4.5 billion SEK in revenue. CDON Group's
shares are listed on NASDAQ OMX Stockholm Mid-cap list under short
name "CDON".

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http://news.cision.com/cdon-group-ab/r/bodystore-renames-to-gymsector-in...
http://mb.cision.com/Main/53/9550622/219918.pdf

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