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CDON Group AB: CDON Group divests Rum21

CDON Group AB (publ), the leading e-commerce group in the Nordic
region, announces that an agreement has been made to sell the
operations of Rum21 AB to Royal Design Group AB.

The agreed consideration is SEK 68 million of which SEK 61.5 million
shall be paid at completion with the remainder being paid in two
equal instalments in June 2014 and December 2014, respectively. The
transaction is expected to close on 27 May 2014 and affect the second
quarter result positively by approximately SEK 35 million.

As part of the transaction, Rum21 transfers all assets, agreements,
employees as well as related liabilities forming Rum21's business.
Rum21 AB is part of CDON Group's Home & Garden segment and reported
total net sales of approximately SEK 90 million and an operating
result of approximately SEK -1.5 million in 2013. CDON Group holds
90.1 per cent of the shares in Rum21 AB.

Rum21 AB is an online retailer of interior design and designer
furniture founded in 2006 and acquired by CDON Group in 2011. Today
Rum21 operates the Nordic internet stores,, and

Paul Fischbein, President and CEO of CDON Group commented: "Rum21 was
acquired by the Group three year ago and has since grown considerably
and established itself as a leading online store for interior design
and designer furniture in the Nordics. We are now about to hand over
the baton to the new owner Royal Design. Rum21 and Royal Design are
two stores that complement each other well and together they are
stronger and better equipped to continue to develop the exciting
online interior decorating market. For CDON Group the divestment
increases the focus on the Group's major holdings, which is in line
with the Group's strategy."

The information in this announcement is that which CDON Group AB is
required to disclose under the Swedish Financial Instruments Trading
Act and/or the Securities Markets Act. This information was released
for publication at 14:00 CET on 22 May 2014.

For further information please visit or contact:
Paul Fischbein, President and CEO, CDON Group
Tel: 46 (0) 10 703 20 00

Fredrik Bengtsson, Head of Communications
Tel: 46 (0) 700 80 75 04

About CDON Group
CDON Group is the leading e-commerce group in the Nordic region. Since
the start in 1999, the group has expanded and broadened its product
portfolio and is now a leading e-commerce player within Entertainment
( and, Fashion (, and, Sport & Health (, and and Home & Garden ( and In
2013, the group generated 4.5 billion SEK in revenue. CDON Group's
shares are listed on NASDAQ OMX Stockholm Mid-cap list under short
name "CDON".


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