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Cherry: Cherry appoints new Managing Director for Restaurant Casino

Aron Egfors has been appointed Managing Director of Cherry Spelglädje
AB with respsonibility of Cherry's Restaurant Casino business area.
The appointment has been made to support the group's aspiration to
keep and increase its market-share within this area of the business
and streamline the management structure.

Effective from January 28th, Aron Egfors is appointed as Managing
Director of the subsidiary Cherry Spelglädje AB, which holds all
licenses related to Restaurant Casino. Egfors replaces Fredrik
Burvall as Managing Director of the subsidiary Cherry Spelglädje AB.
The changes are made as a response to Cherry's strong growth within
the Group in recent years, and to increase the management focus on
Restaurant Casino.

Per-Anders Persson and Ulf Bergström will continue as Vice Presidents
of Cherry Spelglädje AB. Aron Egfors has 18 years' experience in
leading positions within restaurant casino and joined Cherry through
the acquisition of Joker Casino in 1999. He has a marketing degree
from IHM Business School and holds 186 962 B-shares in Cherry AB

"Cherry's long-term strategy is to generate continued profitable
growth in Restaurant Casino, both organically and through
acquisitions. With Aron Egfors taking on this role, we create
increased management focus and a streamlined management structure. He
has brought new ideas with a strong sales focus in recent years, and
we believe he will continue to contribute to the market share and
profitability within Restaurant Casino," says Fredrik Burvall, Cherry
Group CEO.

"I'm really looking forward to leading a competent and strong team, in
which I see many exciting opportunities. Our objective will be to
continue to deliver the best restaurant casino product and service in
the industry, with a strong focus on increasing our market-share. I'm
going to do everything I can to help Cherry continue to achieve
that," says Aron Egfors, MD Cherry Spelglädje AB.

Cherry AB's other Business Areas are not affected by these changes.

For more information, please contact:
Fredrik Burvall, CEO Cherry AB (PLC), Phone +46 (0) 709- 279 632,

Aron Egfors, MD Cherry Spelglädje AB, Phone +46 (0) 707-106 309,


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