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Cherry: Cherry iGaming granted local UK gaming licence

Cherry iGaming's subsidiary PlayCherry Ltd has been granted a local UK
licence for gaming operators from the UK Gambling Commission which
will mean it can engage the entire UK market with its cutting-edge
propositions. The licence covers both Casino and Sports Betting.

Cherry's iGaming business area continues its growth aspirations by
opening in new markets, including this licence to operate in the UK.
Cherry iGaming will be focusing on opportunities with some of its
brands, initially utilising the licence for flagship brand as well as the recently re-launched white label Highly successful brand will then be
pushed within the UK.

Cherry iGaming already holds gaming licenses in Malta, Curacao and
Schleswig-Holstein. Cherry estimates that the proportion of profits
from locally deregulated markets will increase in the years to come.

Jonas Wåhlander, CEO at Cherry iGaming, said: "This is an additional
step in the evolvement of Cherry iGaming. Through a wide offering we
will have a brand for every key customer segment in the UK market,
encompassing all types of products to engage with them. With the
current presence and insight we have, combined with ComeOn's
experience, we expect a positive entry into the market and are
excited about the potential of this very important market."

This is a translation of the Swedish original.

For further information, please contact:

Jonas Wåhlander, CEO Cherry iGaming, telephone +356 9902 9673, email: or

Fredrik Burvall, CEO Cherry AB (publ), telephone +46 8-514 969 52, +46
709 279 632, Email

Cherry in brief

Cherry is a Swedish innovating and fast growing gaming company
established in 1963. The business strategy is to create shareholder
value by owning and developing fast-growing and profitable businesses
within the gaming and casino industry. Cherry operates within four
diversified business areas, Online Gaming through Cherry iGaming,
Performance-based Marketing through Game Lounge, Game Development
through Yggdrasil Gaming and Restaurant Casino through Cherry
Spelglädje. The objective is to grow organic in combination with
strategic acquisitions of fast-growing companies. Cherry employs
around 900 people and has more than 4,600 shareholders. The Company's
B-shares are listed on AktieTorget.


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