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2016-09-14

Cherry: Yggdrasil launches white-label development studio for gaming operators

(http://www.yggdrasilgaming.com/)

Yggdrasil Gaming (http://www.yggdrasilgaming.com/), Cherry's game
development Business Area, has announced the launch of Yggdrasil
White Label Studios, a ground-breaking new concept that will allow
operators to leverage the provider's development expertise to create
bespoke slots content.

The industry-first concept allows operators to build custom slots
through Yggdrasil White Label Studios. Operators using the new studio
will be assigned a dedicated team that will produce fully customised,
permanently exclusive content based upon Yggdrasil's award-winning
technology platform and promotional tools. Clients will require
minimal technical competence in games design, with White Label
Studios handling the construction of the game client, provision of
the remote game servers, performance testing, certification and
translation.

Yggdrasil White Label Studios has capacity for up to three partners by
Q2 2017, with further capacity added during H2 2017.

Fredrik Elmqvist, CEO of Yggdrasil Gaming, said: "Yggdrasil White
Label Studios allows us to make a strategic commitment with operators
where we both focus on what we know best. An operator knows its
customer base, brand and strategy better than anyone else, and we can
now enable and deliver on that with our industry-leading platform and
developmental expertise. Exclusive and customised content is a key
differentiator for operators, and it is far more cost-efficient for
operators to work in partnership with Yggdrasil to develop this type
of content. White-label solutions have proved extremely popular in
this industry when it comes to gaming platforms, but this is the
first time anyone has offered white-label game design."

For more information, go to Yggdrasil.com
(http://www.yggdrasilgaming.com/en/news/4/85/yggdrasil-awarded-gibraltar-...).

Translation
This is a translation of the Swedish original.

For further information, please contact:

Fredrik Elmqvist, VD Yggdrasil Gaming, Telefon +356 996-25 104,
fredrik@yggdrasilgaming.com

Fredrik Burvall, CEO Cherry AB (Publ), Telephone +46 8-514 969 52, +46
709 279 632, Email: fredrik.burvall@cherry.se

Cherry in brief

Cherry is a Swedish gaming company established in 1963 specialized in
online casinos and lotteries (www.CherryCasino.com,
www.EuroLotto.com, www.EuroSlots.com, www.SpilleAutomater.com,
www.SveaCasino.com, www. SuomiAutomaatti.com, www.NordicSlots.com,
www.NorgesSpill.com, www.ComeOn.com, www.Mobilbet.com,
www.Casinostugan.com, www.folkeautomaten.com www.Suomikasino.com,
www.GetLucky.com and www.Kasyno.pl), affiliate business through Game
Lounge and games development (www.Yggdrasil.com), through
subsidiaries in Malta. Cherry is the market leader in casinos in
restaurants and nightclubs in Sweden. Cherry employs around 750
people and has more than 4,000 shareholders. The Company's B-shares
are listed on AktieTorget.

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http://news.cision.com/cherry/r/yggdrasil-launches-white-label-developme...
http://mb.cision.com/Main/6923/2079049/561455.pdf

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