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2015-04-10

Cnova N.V. Reports Strong Growth of GMV: +28.2% in 1Q15 and Net Sales: +17.8% in 1Q15

Cnova Reports Strong Growth of GMV: +28.2% in 1Q15

and Net Sales: +17.8% in 1Q15

Amsterdam April 10, 2015 - Cnova N.V. (NASDAQ and Euronext Paris: CNV) today
announced net sales, GMV and other data for the first quarter, ended March
31, 2015.

-------------------------------------------------------------
| CNOVA 1Q14 1Q15 Growth |
| GMV(1)(€ millions) 973.7 1,248.2 +28.2% |
| Net Sales (€ millions) 777.4 915.5 +17.8% |
| Active customers(2)(millions) 11.6 14.8 +27.6% |
| Orders(3)(millions) 6.8 9.3 +38.2% |
| Number of items sold (millions) 11.5 16.0 +38.9% |
| Mobile share of traffic(4)(%) 22.0% 34.0% +1,193 bp |
-------------------------------------------------------------

* Cnova 1Q15 net sales achieved a +17.8% growth compared to 1Q14, despite a
challenging macro economic environment in Brazil. Additionally, strong net
sales growth was achieved despite the depreciation of BRL by more than 10%
since 1Q15 net sales guidance was provided on January 28,2015: * Ability to
drive customer loyalty , as number of items per unique customer(5)increased
by +4.2% in 1Q15 year over year for Cnova, and number of orders per unique
customer(5)increased by +11.9% in France and +5.4% in Brazil in 1Q15; *
Significant growth in share of traffic from mobile devices to 34.0% in
1Q15, compared to 22.0% in 1Q14; * Continued expansion of operations with
20 sites in 11 countries at the end of the 1Q15.
* Cnova reported another quarter of strong growth in marketplaces, with
increased penetration in both geographies: * Total marketplace share grew
to 15.4% of GMV in 1Q15 from 8.5% in 1Q14, representing a year over year
increase of 132% in marketplace GMV; * Total vendors at the end of 1Q15
were 8,650, an increase of +110% year over year and total product offerings
were 16 million, an increase of +88% compared to 1Q14.
* Cnova has accelerated investment in 1Q to enhance future growth: * Cnova
has accelerated the roll out of the click and collect network in Brazil and
increased the number of pick up points for large items in France; * Cnova
has strengthened its infrastructure to drive increased supply chain
efficiency and customer service: * In Brazil, within the São Paulo area,
transition from two distribution centers for light products to a single Via
Varejo warehouse in Jundiai; * In France, opening of a new warehouse in the
Paris area for heavy products in 1Q15 and expansion of the existing South
East warehouse; * Cnova has invested in strategic IT systems, both in
Brazil with the launch of a new recommendation tool and the transition to a
new ERP alongside a new warehouse management system and a new customer
service systems, and in France with the launch of a new warehouse
management system and a new search engine.

CDISCOUNT HIGHLIGHTS

---------------------------------------------------------
| CDISCOUNT 1Q14 1Q15 Growth |
| GMV (€ millions) 493.9 634.5 +28.5% |
| Net sales (€ millions) 358.1 416.8 +16.4% |
| Marketplace share(6)(%) 14.8% 24.7% +984 bp |
| Mobile share of traffic(4)(%) 31.1% 44.9% +1,385 bp |
---------------------------------------------------------

* Cdiscount reportedanother quarter of double digit net sales growth ,
with+16.4% year over year increase to€416.8M in net sales for 1Q15 compared
to €358.1M in 1Q14 : * Expansion of the uniqueclick and collect network to
19,100 pick up points at the end of 1Q15, including 593 pick up points for
large items (+34% vs. 1Q14); * Increased loyalty withhigher orders per
unique customer (5)(+11.9% vs. 1Q14) and higher number of items per unique
customer (5)(+11.1% vs. 1Q14) ;
* Cdiscount marketplace share reached 24.7% of GMV in 1Q15 : * Marketplace
GMV grew 111% year over year; * Product offerings available increased by
79% year over year, driven by a growth of 106% of vendors;
* Cdiscount has invested in new projects to enhance future growth: *
Cdiscount has grownCdiscount à volonté subscribers ; * Cdiscount has
accelerated the development of 4 new specialized verticals to be launched
in 2Q15; * Cdiscount has accelerated its international expansion strategy
into new countries : excellent growth momentum both in Vietnam and Thailand
where 453 pick up points within BigC stores have been developed, opening of
a new site in Panama in January and preparation of further 8 new countries
by 2015 year end.

CNOVA BRAZIL HIGHLIGHTS

-------------------------------------------------------------
| CNOVA BRAZIL 1Q14 1Q15 Growth |
| GMV (R$ millions) 1,554.6 1,978.4 +27.3% |
| GMV (€ millions) 479.8 613.7 +27.9% |
| Net sales (R$ millions) 1,358.7 1,607.6 +18.3% |
| Net sales (€ millions) 419.4 498.7 +18.9% |
| Marketplace share(7)(%) 2.1% 6.3% +425 bp |
| Mobile share of traffic(4)(%) 15.0% 25.1% +1,019 bp |
-------------------------------------------------------------

* Despite a soft macro economic environment, Cnova Brazil's successful
strategic model allowed to increase its sales by 18.3% in BRL: * Solid
competitive price positioning well established since end of 3Q14, offering
the lowest prices across most of the assortment; * Higher orders per unique
customer(5)(+5.4%);

* Cnova Brazil has accelerated its strategic investments to improve customer
service and accelerate growth: * Doubling of pick up points compared to the
end of 4Q14, reaching 210 at end of 1Q15, including immediate availability
in select Casas Bahia and Pontofrio's stores; * Investment in a new ERP
system alongside a new warehouse management system and a new customer
service systems to sustain growth. Launch of a new recommendation tool; *
In the São Paulo area, transition from two existing distribution centers
for light products to a single one of Via Varejo(8)and preparing the
opening of two warehouses in the Mid West and South regions; * Selective
investment in marketing costs to drive client acquisition; * Selective
investment in human resources to reinforce strategic areas such as
marketplace, pick up points, logistics and IT.
* Acceleration of Cnova Brazil marketplace growth: * Cnova Brazil has
successfully launchedthree additional marketplaces (Casas Bahia, Pontofrio
and Cdiscount Brasil) in 1Q15 to leverage the strength of Cnova's leading
brand portfolio; * Cnova Brazil marketplace share grew to 6.3% of GMV in
1Q15 from 2.1% in 1Q14, representing a +295% increase of marketplace sales
year over year.

***

(1)
GMV or Gross Merchandise Volume is comprised of our product sales, other
revenues and marketplaces business volumes, after returns, including taxes.
(2)
Active customers at the end of March having purchased at least once through
our sites during the last 12 months.
(3)
Total placed orders before cancellation due to fraud detection or customers
not paying for their order
(4)
Share of traffic on mobile devices excluding specialty and international
websites
(5)
Customers having purchased at the end of March, at least once through our
sites over the last 3 months.
(6)
Marketplace share on
www.cdiscount.com. Marketplace share represents the overall number over the
quarter
(7)
Marketplace share on total GMV. Marketplace share represents the overall
number over the quarter
(8)
Closure of the Tambore distribution center and transfer of light products from
the Cajamar distribution center (which will be used only for large products)
to a Via Varejo warehouse based in Jundiai

Forward Looking Statements
In addition to historical information, this press release contains forward
looking statements within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995, Section 27A of the U.S. Securities Act of
1933, and Section 21E of the U.S. Securities Exchange Act of 1934. Such
forward looking statements may include projections regarding Cnova's future
performance and, in some cases, may be identified by words like "anticipate,"
"assume," "believe," "continue," "could," "estimate," "expect," "intend,"
"may," "plan," "potential," "predict," "project," "future," "will," "seek"
and similar terms or phrases. The forward looking statements contained in
this press release are based on management's current expectations, which are
subject to uncertainty, risks and changes in circumstances that are difficult
to predict and many of which are outside of Cnova's control. Important
factors that could cause Cnova's actual results to differ materially from
those indicated in the forward looking statements include, among others: the
ability to grow its customer base; the ability to maintain and enhance its
brands and reputation; the ability to manage the growth of Cnova effectively;
changes to technologies used by Cnova; changes in global, national, regional
or local economic, business, competitive, market or regulatory conditions;
and other factors discussed under the heading "Risk Factors" in the in the
Annual Report on the Form 20 F filed with the U.S. Securities and Exchange
Commission on March 31, 2015 and other documents filed with or furnished to
the U.S. Securities and Exchange Commission. Any forward looking statement
made in this press release speaks only as of the date hereof. Factors or
events that could cause Cnova's actual results to differ from the statements
contained herein may emerge from time to time, and it is not possible for
Cnova to predict all of them. Except as required by law, Cnova undertakes no
obligation to publicly update any forward looking statements, whether as a
result of new information, future developments or otherwise.

About Cnova N.V.
Cnova N.V. is one of the largest global eCommerce companies, operating
Cdiscount sites in France, Brazil, Colombia, Ecuador, Panama, Thailand,
Vietnam, Ivory Coast, Senegal, Cameroon and Belgium and the sites
Extra.com.br, Pontofrio.com and Casasbahia.com.br. in Brazil. Cnova N.V.
offers its more than 13 million active customers
access to a wide assortment of more than 16 million product offerings through
a combination of attractive pricing and highly differentiated delivery and
payment solutions. Cnova N.V. is part of Groupe Casino, a global diversified
retailer. Cnova N.V.'s news releases are available at
www.cnova.com/investor-relations.aspx. Information available on, or accessible
through, the sites referenced above
is not part of this press release.

Cnova Investor Relations Contact:

investor@cnova.com

Tel: +31 207 950 671

Cnova Media Contact:

Författare Hugin

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