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2016-02-22

Constellation Brands Inc: Casa Noble® Tequila Invites Consumers to Join Them on a "Noble Pursuit"

Multi-million dollar campaign to relaunch the award winning, ultra-premium
tequila marks biggest marketing investment in the brand's history

CHICAGO, IL, Feb. 22, 2016
-
Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol
company, today announced a new multimillion-dollar campaign to relaunch its
highly acclaimed, ultra-premium Casa Noble® tequila. The company acquired
theCasa Noblebrand in late 2014 as part of an effort to strengthen its high
end spirits portfolio. This campaign marks the biggest marketing investment
in the brand's history and reinforces the company's commitment to investing
aggressively in growing sectors of the beverage alcohol space.

The campaign, centered on the "The Noble Pursuit," celebrates Casa Noble's
rich history of tequila makers, uncompromising dedication to quality, and
passion for crafting a superior tequila worth sharing. Casa Noble's triple
distillation process and organic certification make it one of the highest
rated tequila brands in the market.

When Casa Noble founder and Maestro Tequilero, Jose "Pepe" Hermosillo, began
his quest to craft the world's finest tequila, he did so by honoring proven
traditions passed down through seven generations of tequila makers. Casa
Noble was born of this "Noble Pursuit."

"At Casa Noble, we believe in doing things the right way or not at all. Each
bottle of Casa Noble tequila is crafted with passion and integrity," said
Jose "Pepe" Hermosillo. "We nurture and harvest our 100 percent Blue Weber
Agave from the rich, volcanic soil outside Tequila, Jalisco, and employ
traditional production methods to craft our tequila."

Since joining Constellation Brands, Casa Noble volume has more than doubled,
making it the fastest growing ultra-premium tequila in the market. The
company is doubling down on its investment in the brand for the coming year.
"The Noble Pursuit" campaign will be supported by new primary and secondary
packaging for better visibility at retail to highlight the brand's premium
image, a new digital andsocial mediaadvertising campaign, an updated website,
and enhanced point-of-sale materials.

In addition, Constellation is executing cross-promotional opportunities with
the company's iconic Mexican beer brands. Trends show consumers are
increasingly drinking across categories, and tequila and Mexican beer share
similar drinking occasions. In April, Casa Noble will be featured alongside
Corona Extra in a national TV spot and in point-of-sale materials for Cinco
de Mayo promotion.

"At Constellation, we've taken a focused, deliberate approach to building
brands people love over many years, and we're applying the same principles
towards building the Casa Noble brand," said Jim Sabia, chief marketing
officer, Constellation Brands Beer Division. "We see tremendous potential to
accelerate the growth of Casa Noble as more consumers become aware of the
brand. And based on consumer trends and purchasing behavior, we see
significant opportunities to leverage synergies with our high end Mexican
beer portfolio. This is a major benefit of being a leader across all sectors
of the total beverage alcohol space, and we're excited to explore these
opportunities."

The Noblest of Drinks

Casa Noble slow cooks rich agave piñas for 38 hours in stove ovens, and then
extracts the sweet nectar from only the core and heart of the agaves. One of
the few Certified Organic tequilas on the market, it is made in small batches
and, while others double distill, Casa Noble is triple distilled. Though the
industry standard is to age in used bourbon barrels, Casa Noble goes a step
beyond and ages its tequila in new, lightly toasted French Oak barrels for a
smoother, more complex character. The result is a superior tequila that
delivers a lush taste and smooth finish.

The award-winning core portfolio includes:

* Casa Noble Tequila Crystal (Named #1 in taste by The New York Times in
2013)
* Casa Noble Tequila Reposado - Aged for the maximum time of a Reposado, at
364 days(Awarded 94 points by Wine Enthusiast in May 2015)
* Casa Noble Tequila Añejo -(Double Gold Medal winner at the 2007 San
Francisco World Spirits Competition)

The new bottles and labels of the 80-proof Casa Noble core portfolio will be
available in 750ml bottles beginning this spring. The 750ml bottle has a
suggested retail price of $39.99 for Crystal, $49.99 for Reposado and $59.99
for Añejo, which vary by market.

About Constellation Brands

Constellation Brands (NYSE: STZ and STZ.B) is a leading international producer
and marketer of beer, wine and spirits with operations in the U.S., Canada,
Mexico, New Zealand and Italy. In 2015, Constellation was one of the top
performing stocks in the S&P 500 Consumer Staples Index. Constellation is the
number three beer company in the U.S. with high-end, iconic imported brands
including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and
Pacifico. Constellation is also the world's leader in premium wine, selling
great brands that people love including Robert Mondavi, Clos du Bois, Kim
Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs.
The company's premium spirits brands include SVEDKA Vodka, Casa Noble Tequila
and Black Velvet Canadian Whisky.

Based in Victor, N.Y., the company believes that industry leadership involves
a commitment to brand-building, our trade partners, the environment, our
investors and to consumers around the world who choose our products when
celebrating big moments or enjoying quiet ones. Founded in 1945,
Constellation has grown to become a significant player in the beverage
alcohol industry with more than 100 brands in its portfolio, sales in
approximately 100 countries, about 40 facilities and more than 8,300 talented
employees. We express our company vision:to elevate life with every glass
raised
. To learn more, visitwww.cbrands.com.

MEDIA CONTACT
:

Jennifer Dohm: 312-873-9979
Jennifer.Dohm@cbrands.com

Casa Noble Portfolio
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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Constellation Brands Inc via Globenewswire

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