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D.E MASTER BLENDERS 1753: Mondelez International & D.E Master Blenders 1753 to Form World's Leading Pure-Play Coffee Company


|For Mondelez International For D.E Master Blenders 1753 |
|Media Investors Europe U.S. |
| |
| |
|Michael Mitchell Dexter Congbalay Frans van der Grint Tom Johnson |
|+1-847-943-5678 +1-847-943-5454 +31 20 404 4704 +1-212-371-5999 |
|news@mdlz.com ir@mdlz.com frans.vandergrint@ tbj@abmac.com |
| hkstrategies.com |
Mondelez International&D.E Master Blenders 1753

to Form World's Leading Pure-Play Coffee Company

* Partnership Will CombineJacobs andTassimo withDouwe Egberts andSenseo in
Portfolio of Iconic Coffee Brands
* Compelling Strategic Fit Due to Highly Complementary Brands, Geographic
Profile and Technology Platforms
* Combined Company to Capitalize on Significant Global Growth Opportunities
through Increased Scale, Greater Focus and Targeted Investment

DEERFIELD, Ill.&AMSTERDAM - May 7, 2014 - Mondelez International, Inc.
(NASDAQ: MDLZ) and D.E Master Blenders 1753 B.V. today announced their
intention to combine their respective coffee businesses to create the world's
leading pure-play coffee company, with annual revenues of more than $7
billion (€5 billion) and an EBITDA[1]margin in the high teens.

The new company, to be called Jacobs Douwe Egberts (JDE), will be based in the
Netherlands. It will hold leading market positions in more than two dozen
countries and have a strong emerging market presence, giving it significant
revenue synergy opportunities in the
$81 billion global coffee category[2]. The two companies own some of the
world's leading coffee brands, such asJacobs, Carte Noire, Gevalia, Kenco,
from Mondelez International andDouwe Egberts, L'OR,
from D.E Master Blenders 1753. "Jacobs Douwe Egberts will leverage the rich
histories of both companies, combining our complementary geographic
footprints, portfolios of iconic brands and innovative technologies to offer
more people around the world more access to high-quality coffee and allowing
the company to capitalize on the significant growth opportunities in a highly
attractive market," said Pierre Laubies, CEO of D.E Master Blenders 1753 and
prospective CEO of the combined company.

"We're delighted with this transaction and the substantial value we expect to
create for our shareholders," said Irene Rosenfeld, Chairman and CEO of
Mondelez International, whose coffee portfolio has outpaced market growth
since 2010, thanks to innovations such as theTassimo
multibeverage on-demand brewing system andMillicano
wholebean instant coffee. "By retaining a significant stake in the combined
company, we'll continue to benefit from the future growth of the coffee
category and share in the synergies and tremendous upside of this leading,
one-of-a-kind coffee company."

Transaction Summary
The parties have entered into an agreement to combine Mondelez International's
wholly owned coffee portfolio (outside of France) with D.E Master Blenders
1753. In conjunction with this transaction, Acorn Holdings B.V. ("AHBV"),
owner of D.E Master Blenders 1753, has made a binding offer to receive
Mondelez International's coffee business in France. The parties have also
invited Mondelez International's partners in certain joint ventures to join
the new company. The transactions remain subject to regulatory approvals and
the completion of employee information and consultation requirements.

In 2013, Mondelez International's wholly owned coffee business generated
approximately $3.9 billion (€2.9 billion) in revenue, and D.E Master Blenders
1753 generated approximately $3.4 billion (€2.5 billion) in revenue.

Upon completion of all proposed transactions, Mondelez International will
receive cash of approximately $5 billion and a 49 percent equity interest in
Jacobs Douwe Egberts. AHBV will hold a majority share in the proposed
combined company and will have a majority of the seats on the Board, which
will be chaired by current D.E Master Blenders 1753 Chairman Bart Becht.
AHBV is owned by an investor group led by JAB Holding Company s.à r.l.
Mondelez International will have certain minority rights.

The transactions are expected to be completed in the course of 2015, subject
to limited closing conditions, including regulatory approvals. During this
time, Mondelez International and D.E Master Blenders 1753 will undertake
consultations with all Works Councils and employee representatives as
required in connection with the transactions.

The new company's executive leadership team will be named at a later date and
will consist of executives from both D.E Master Blenders 1753 and Mondelez
International. Fact sheets with key data about the coffee businesses of both
companies are available for download athttp://bit.ly/1iiBeFe.

About D.E Master Blenders 1753
D.E Master Blenders 1753 is a leading pure-play coffee and tea company that
offers an extensive range of high-quality, innovative products through
well-known brands such asDouwe Egberts, Senseo, L'OR, Pilão, Merrild,
Moccona, Pickwick
andTea Forte
in both retail and out of home markets. The company holds a number of leading
market positions across Europe, Brazil, Australia and Thailand and its
products are sold in more than 45 countries. D.E Master Blenders 1753
generated sales of more than €2.5 billion in 2013 and employs around 7,500
people worldwide. For more information, please visit

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse,
with 2013 revenue of $35 billion. Creating delicious moments of joy in 165
countries, Mondelez International is a world leader in chocolate, biscuits,
gum, candy, coffee and powdered beverages, with billion-dollar brands such
,Cadbury Dairy Milk
coffee,Oreo, LU
powdered beverages andTrident
gum. Mondelez International is a proud member of the Standard and Poor's 500,
NASDAQ 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com and www.facebook.com/mondelezinternational.

Forward-Looking Statements
This press release contains a number of forward-looking statements. Words, and
variations of words, such as "will," "expect," "intend" and similar
expressions are intended to identify these forward-looking statements,
including, but not limited to, statements about: the parties' entry into the
transactions, the timeframe for completing the transactions and the financial
and growth prospects for the new company; the cash proceeds and ownership
interests to be received in the transactions; creation of value for
shareholders; coffee category growth; and the benefits of the transactions to
Mondelez International. These forward-looking statements are subject to a
number of risks and uncertainties, many of which are beyond Mondelez
International's control, which could cause Mondelez International's actual
results to differ materially from those indicated in these forward-looking
statements. Such factors include, but are not limited to, risks that the
parties will fail to successfully complete the transactions on the
anticipated timeframe and that the transactions will not yield the
anticipated benefits. Please also see Mondelez International's risk factors,
as they may be amended from time to time, set forth in Mondelez
International's filings with the SEC, including its most recently filed
Annual Report on Form 10-K. Mondelez International disclaims and does not
undertake any obligation to update or revise any forward-looking statement in
this press release, except as required by applicable law or regulation.

# # #
---------------------------------------[1]Earnings Before Interest, Taxes, Depreciation and Amortization
[2]Euromonitor, 2013



This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: D.E MASTER BLENDERS 1753 via Globenewswire


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