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Dignitana AB: Star-Studded Bollywood Ball and DigniCap® Help to Boot Out Breast Cancer By Providing NHS Hospitals with State-of-the-Art Technology

Celebrity Patrons Dame Sarah Storey DBE and Alan Shearer OBE Support
Breast Cancer Charity's Latest Mission to Help Cancer Patients Avoid
Chemo-related Hair Loss

MANCHESTER (11 March, 2014)-The charity organisation Boot Out Breast
Cancer ( held its annual
fundraising event, the Bollywood Ball
this weekend to provide National Health Service Hospitals with
state-of-the-art medical equipment that provides cancer patients
undergoing chemotherapy with an oncologist-preferred alternative to
chemo-related hair loss.

Celebrity patrons of the charity such as Dame Sarah Storey DBE, Alan
Shearer OBE, and The Right Honourable Andy Burnham MP, joined 530
guests in Manchester on the evening of Saturday, 8 March, to support
Boot Out Breast Cancer founder Debbie Dowie with her latest mission
to provide NHS hospitals with the DigniCap® System.

The DigniCap® System (, developed by
Dignitana, a world leader in scalp-cooling technology, is a safe,
gentle and effective treatment for avoiding hair loss related to
chemotherapy. The product has been clinically tested and chosen by
several leading private clinics in the UK, and is the preferred
choice by an increasing number of NHS Trusts.

Overall, the evening raised in excess of £125,000 to provide NHS
hospitals with the latest medical technology-donations continue to
flow in following the success of the event. Funds raised will be used
most immediately to support installation of the DigniCap® System at
NHS facilities in London and Cheshire.

Boot Out Breast Cancer was founded by breast cancer survivor Debbie
Dowie in 2010. One aspect of breast cancer care that resonated
strongly with Mrs. Dowie was the emotional devastation faced by many
cancer patients at the prospect of losing their hair during
chemotherapy. She travelled the UK and US to learn more about medical
devices that prevent chemotherapy-related hair loss, but was dismayed
to discover that most were difficult to use and very uncomfortable.
When she learned about the clinically-tested DigniCap® System that
oncologists and patients alike preferred, she quickly mobilized to
bring the technology to NHS hospitals.

"We are truly grateful for the enthusiastic and generous support from
our donors and friends at this year's Bollywood Ball," said Mrs.
Dowie. "In my visits with cancer patients and their oncologists in
the US and across the UK, I've heard unreserved praise for the
DigniCap® System. These fundraising efforts will help us make a real
difference in the lives of cancer patients in our communities."

"My own experience with breast cancer taught me that is essential to
have confidence not only in yourself, but in your medical team and
the treatments they recommend as well," said Mrs. Dowie. "We want to
ensure that anyone with a cancer diagnosis has access to the highest
quality cancer care available today, including access to the leading
technology to prevent chemotherapy-related hair loss-no matter which
hospital provides their care."

The DigniCap® System continuously monitors scalp temperature to ensure
comfort and consistent application of the treatment, and is the only
system to offer scalp-cooling above freezing with patented, built-in
temperature sensors and a precision cooling mechanism that allows for
gradual and highly tolerable temperature fluctuations.

"Debbie Dowie is truly making a mark on the world with Boot Out Breast
Cancer and the Bollywood Ball," said Martin Waleij, CEO of Dignitana,
maker of the DigniCap® System. "We are pleased that she has enlisted
the support of so many influential figures in this generous charity
initiative. It is exciting to see that leading oncologists are
recognizing DigniCap® as the preferred technology, and we are truly
honoured to partner with such a respected and effective charity

"We had an extraordinary turnout for this year's Bollywood Ball, and
we're grateful for all of the meaningful support," Mrs. Dowie
concluded. "Our goal is to keep the fundraising momentum going
throughout the year. We hope everyone will continue to donate to
further our critical mission."

For more information on how to support Boot Out Breast Cancer, please


Media Contacts:

Caren Browning Debbie Dowie

The King + Company PR Boot Out Breast Cancer

00 1 212 561-7464 + 44 7803 253 133 (

Media Contact Sweden

Martin Waleij

CEO Dignitana AB

+46 733 937076 (

Dignitana's business concept is to develop, manufacture and market a
medical device primarily used for scalp cooling, to eliminate or
greatly reduce chemotherapy induced hair loss.

The company is listed at Stockholm stock exchange NASDAQ OMX First
North since December 1, 2011, with Erik Penser Bankaktiebolag as
Certified Advisor.


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