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Electrolux: Electrolux Capital Markets Day 2016

During Electrolux Capital Markets Day today in Stockholm, CEO Jonas
Samuelson and other senior officers of the company will present a
status update on the Group's strategy, as well as an overview of the
current business environment and general expectations for the year.

The core strategy of Electrolux remains unchanged and is based on the
strategic focus areas; profitable growth, innovation, operational
excellence and talent and teamship. The presentations cover how
Electrolux creates sustainable economic value, through innovative
products to improve the consumer experience, and through operational
efficiency with focus on cost, quality and flexibility within

The presentations include an overview of the current business
performance for Electrolux. The positive market trends for the two
largest business areas Major Appliances EMEA and Major Appliances
North America are expected to continue during 2016. The previously
communicated outlook remains and the Western European market is
expected to grow by 2-3% and the North American market by 3-4%. A
continued weak macro-economic development in Brazil is expected to
have a negative impact on market volumes and on Electrolux operations
in the region. Professional Products continues to show a stable
development. Actions to restore profitability in Small Appliances and
in China are underway.

Other factors affecting Electrolux in 2016 include an expected
positive price/mix development. Currency headwinds, mainly in Brazil,
will continue to be mitigated with price increases. For 2016, at
current currency rates, a negative transaction impact for the Group
of SEK 2bn is expected. Raw material costs have been trending
downward and are forecast to have a continued positive impact in 2016
of about SEK 750m. Cost savings are estimated to contribute
positively in the amount of SEK 750m for the full year. Electrolux
continues to step up investments in innovation, product development,
design and marketing to support future product launches, with the aim
to realize the vision of being the best appliance company in the
world as measured by our customers, employees and shareholders.

In addition to CEO Jonas Samuelson, presentations will be held by
Tomas Eliasson, CFO, Jan Brockmann, COO, Dan Arler, Head of Major
Appliances EMEA, Ruy Hirschheimer, Head of Major Appliances Latin
America, and Mark Putt, Managing Director of Australia and New

For further information, contact Electrolux Press Hotline, +46 8 657
65 07.

Electrolux discloses the information provided herein pursuant to the
Securities Market Act and/or the Financial Instruments Trading Act.
The information was submitted for publication at 08.00 CET on
February 24, 2016.

Electrolux is a global leader in home appliances and appliances for
professional use, based on deep consumer insight. We offer
thoughtfully designed, innovative and sustainable solutions,
developed in close collaboration with professional users. The
products include refrigerators, ovens, cookers, hobs, dishwashers,
washing machines, vacuum cleaners, air conditioners and small
domestic appliances. Under esteemed brands including Electrolux, AEG,
Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells
more than 60 million products to customers in more than 150 markets
every year. In 2015 Electrolux had sales of SEK 124 billion and
58,000 employees. For more information go to


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