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Electrolux: Electrolux Ideas Lab winner: Watch what you eat!

Recognizing a timely idea to inspire healthy, sustainable eating,
Electrolux today announced WatchYourself as the winner of Electrolux
Ideas Lab. The concept is a wrist-worn gadget that scans food
straight off the supermarket shelf and projects recipes into the palm
of your hand.

Electrolux Ideas Lab is a global competition launched in August with
the challenge question: "How can we inspire people around the world
to enjoy tastier, healthier and more sustainable home cooking in the
future?" Almost 40,000 people voted on to
select 10 finalists, of which one now has been picked as the winner
by a jury of Electrolux experts.

WatchYourself was created by Hannes Lung, a product design student
from Estonia. Thanks to his innovative idea, which would simplify
shopping and inspire healthier eating, he wins a €10,000 cash prize
and an invitation to spend a VIP week in Stockholm. The experience is
an exciting opportunity to meet with leaders and experts from
Electrolux and network with creatives from Scandinavia's most
successful start-ups.

"Engagement in the very first Electrolux Ideas Lab has been fantastic
and has offered Electrolux an outstanding opportunity to tap into
creative minds around the world for inspiration for healthier eating
and life styles," says MaryKay Kopf, Electrolux Chief Marketing
Officer and jury member. "The winning concept charmed us with its
holistic approach; the creator was able to step into the shoes of
consumers and solve challenges within food shopping and managing a
busy family lifestyle. WatchYourself is something every busy parent
would love to have."

Themes from the finalists

Electrolux Ideas Lab welcomed a host of ideas ranging from smartphone
apps, food-sharing programs, innovative recipe collections, kitchen
tools and life hacks to full-fledged business models.

The entries drew on trends including connectivity, 3D food printing
and gamification. Apps were abundant, with potential usages ranging
from food sharing to ingredient tracking, and there were new takes on
products of today as well as food community and network visions of
the future.

The Top 50 submissions came from 27 countries and crowd voting
narrowed down the field to choose the Top 10. The Electrolux Ideas
Lab jury evaluated the ten finalists and went on to select the
ultimate winner, WatchYourself:

The nine other finalists were:


A smartphone app designed to motivate people to cook delicious dishes
with ingredients they already have at home.


A food printer that promotes a plant-based diet but doesn't compromise
on meat flavour.


A smart and technological bottle that increases awareness of beverage
and sugar consumption.

Tick-Tech Clip

Who hasn't taken food out of the fridge only to realise it's past its
sell-by date? This can soon change.


A mobile and desktop application for people to make delicious food
with every ingredient in their refrigerator.


A 3D food printer for those who wish to change their diet without
changing their habits.


By making cooking a more social experience, people can share and enjoy
creating food together.


A food-sharing network allowing chefs to create delicious dishes for
busy people wanting a home-cooked meal.


An app that connects people who love to cook to share their talents
with users that love to eat!

For further information, please contact Electrolux Press Hotline, +46
8 657 65 07.

Electrolux is a global leader in home appliances and appliances for
professional use, based on deep consumer insight. We offer
thoughtfully designed, innovative and sustainable solutions,
developed in close collaboration with professional users. The
products include refrigerators, ovens, cookers, hobs, dishwashers,
washing machines, vacuum cleaners, air conditioners and small
domestic appliances. Under esteemed brands including Electrolux, AEG,
Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells
more than 60 million products to customers in more than 150 markets
every year. In 2015, Electrolux had sales of SEK 124 billion and
58,000 employees. For more information go to


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