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2014-07-01

Eniro: Eniro acquires Idium in Norway

Eniro Norge AS is acquiring Idium, one of the leading media agencies
in Norway. The acquisition complements and strengthens Eniro's
offering in the Campaign products revenue area and will lead to cost
synergies. Eniro's revenue from Idium in 2014 is expected to amount
to approximately SEK 35 M, with reported EBITDA of approximately SEK
2 M.

Eniro has agreed to acquire Idium, one of the leading media companies
in Norway. Idium conducts a broad range of business in digital
advertising and offers search engine optimization, video and website
production, and keyword advertising on Google and Microsoft Bing. The
acquisition will give Eniro a broader and more attractive range of
services for small to medium sized companies and media agencies in
Norway while strengthening Eniro's cooperation with Google. It will
also boost Eniro's customer base by slightly more than 3,000
customers.

Full year sales for Idium in 2013 amounted to approximately SEK 75 M,
and EBITDA was approximately SEK -1 M. In 2014, revenue from Idium,
which will be consolidated in Eniro, is expected to total
approximately SEK 35 M, with EBITDA of approximately SEK 2 M. Eniro
Norge AS will pay total consideration of approximately SEK 35 M,
including cash payment of approximately SEK 22 M, which will be made
upon transfer of possession. The remaining consideration of
approximately SEK 14 M will be paid over a three-year period. In
addition to the agreed-upon purchase price, scope has been created
for contingent consideration based on the company's future sales and
earnings performance. Transfer will take place beginning of August
2014.

"The acquisition of Idium will significantly improve our position in
the Norwegian media market," comments Johan Lindgren, President and
CEO of Eniro. "Idium will complement our offering in keyword and
banner advertising while strengthening our offering to small and
medium sized companies."

For further information, please contact:
Johan Lindgren, President and CEO, Tel +46 8 553 310 01
Cecilia Lannebo, Head of Investor Relations, Tel: +46 722 208 277,
email: cecilia.lannebo@eniro.com

This information is such that Eniro AB (publ) is required to disclose
in accordance with the Swedish Financial Instruments Trading Act
and/or the Swedish Securities Market Act. The information was
submitted for publication at 08.00 CET on July 2nd, 2014.

Eniro is a search company that aggregates, filters and organizes local
information. Our growth is driven by users' increasing mobility and
multiscreen behavior, where we are at the forefront with modern
technical solutions. For more than 100 years Eniro has helped people
find local information and companies find customers. Today it is a
multiscreen solution - our users search for information using their
smart phones, tablets and desktops. This creates great business
opportunities for us as the local search company. Mobile advertising
is today the fastest growing part of Eniro's business. Eniro is the
local search engine. A smart shortcut to what you need, no matter
where you are or where you are going.

Eniro is one of the largest search companies in the Nordic region and
Poland. The company has approximately 2,800 employees and has been
listed on NASDAQ OMX Stockholm since 2000. During 2013, Eniro's
revenues amounted to SEK 3,660 M and EBITDA was SEK 849 M. More than
80 percent of Eniro's advertising revenues come from multiscreen
channels. The company's headquarters are located in Stockholm,
Sweden. More on Eniro at www.enirogroup.com.

Eniro - Discover local. Search local.

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http://news.cision.com/eniro/r/eniro-acquires-idium-in-norway,c9610648
http://mb.cision.com/Main/908/9610648/262948.pdf

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