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2015-04-15

Ericsson: Blendee wins Ericsson Innovation Awards for their future of learning solution

* Team Blendlee wins the EUR 25,000 first prize for their platform for
self-development based on the concept of blended learning
* Teams from Germany, India, Ukraine and USA made it to final four in
Ericsson Innovation Awards (EIA)
* Over 270 teams from 43 countries submitted entries

Team Blendlee, consisting of Marcos Welker and Jolita Kiznyte's from Germany,
has been chosen as the winner of the Ericsson Innovation Awards for their
platform for self-development based on the concept of blended learning.
Blendlee works to combine the possibilities of technology and human factors
to meet unique user needs.

Taking home a top prize of EUR 25,000, the winners beat off strong competition
from runners-up Pik-Do (USA), third-placed 132 CONNECT (India) and Bridge
(Ukraine), who came in fourth place.

Motivating their decision to choose Blendlee as the winners, the judges said:
"Blendlee did a great job of structuring a combination of educational
activities into personal goals and strength assessment. Bringing in a
coaching community, taking a lifetime learning approach and mixing in
certifications and goal mapping was definitely appreciated."

Open to student from all over the world, the teams that entered the 2015
competition were asked to be fundamental drivers of change in the future of
education. Each was required to come up with an innovative idea, a business
plan and a description of why it should be chosen ahead of the others.

In addition to the first, second and third place winners, a special Technology
for Good award was given to one team in special recognition for their work in
social responsibility how they used technology for a good cause. The prize
was EUR 3,000.

The winners for the Technology for Good award were Tent School System team
from Pakistan consisting of team leader Zulqarnain Jameel and Maryem Tanveer,
Mahoor Obaid and Yasir Mustafa. The team's ultimate is to eradicate
illiteracy in Pakistan by 2020 and operates in an Islamabad slum, offering
free education to children who don't even have basic necessities.

Started in 2009, the competition began as the Ericsson Application Awards, a
research and development initiative to spark app development and boost
innovation.

In 2015, the competition changed its name to the Ericsson Innovation Awards,
and the scope was broadened to target university talent globally. With
education playing a key part in the move toward Ericsson's vision of the
Networked Society - where everything that can be connected will be connected
- the 2015 theme was The Future of Learning.

The competition has been open to students from any academic institution, and
270 teams from 43 countries entered.

NOTES TO EDITORS

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Blendee wins Ericsson Innovation Awards
http://hugin.info/1061/R/1911538/682064.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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