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2015-04-13

Ericsson: Bonnier Broadcasting and Ericsson collaborating on Nordic VOD service

* Ericsson to provide the online video platform for the over-the-top and live
TV subscription video on demand service, C More, currently being developed
by Bonnier Broadcasting
* Multi-year deal includes content management and preparation, digital rights
management, subscriber management and billing, and advertising insertion
services for multiple devices and platforms
* The platform takes away the complexities and challenges for broadcasters of
deploying internet-delivered catch-up and online TV services to a myriad of
connected devices

Ericsson (NASDAQ: ERIC) has been selected to provide the online video platform
to the over-the-top (OTT) and live TV subscription video-on-demand (SVOD)
service, currently being developed by Bonnier Broadcasting, a business area
within the Bonnier Group.

The multi-year deal will see Ericsson provide a number of managed services
including content management and preparation, digital rights management,
subscriber management and billing and advertising insertion for multiple
devices and platforms.

The Nordic next-generation online TV services will launch later this year.
From launch, Bonnier Group content - including a mix of sports, local and
international drama series, sitcoms and Swedish and international feature
films - will be available both on-demand and live. Multiple platforms will be
supported, including the web, iOS and Android devices.

Casten Almqvist, Head of Bonnier Broadcasting and CEO and President of TV4
Group, says: "In the massive digital transformation we are currently
undergoing, we have to become even more user-friendly in everything we do by
putting technology in the front seat together with prime local content. We
have been working closely with Ericsson for many years and they were the
natural choice of partner for the launch of Nordic SVOD service C More."

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: "Our
long-running relationship with TV4 for their linear channels has now been
extended to a business transformation that encompasses on-demand and live
services across platforms. Consumers want access to content anytime, anywhere
and on any device, which is something TV4 is providing through its platform
agnostic strategy. Ericsson is the partner in this transformation and our
Ericsson Managed Player is designed to help our clients meet the needs of
their audiences in this ever-changing landscape."

Ericsson's Managed Player masters the combination of OTT delivery and playout
to deliver content efficiently to consumers. It is powered by Ericsson
Mediaroom Reach, a highly scalable adaptive bitrate-based technology platform
for intelligent OTT video delivery to cross-platform connected devices. This
managed service takes away the complexities and challenges of deploying
internet-delivered catch-up and online TV services to a myriad of connected
devices, thereby allowing broadcasters to focus on the end user.

Ericsson has a long-standing relationship with TV4. In 2009, TV4 selected
Ericsson to manage their technical operations end-to-end as part of a 10-year
contract. In addition, Ericsson and TV4 established a joint technology and
business development forum, where the two companies evaluate new business
opportunities.

NOTES TO EDITORS

Bonnier Broadcasting

Bonnier Broadcasting is a business area within the Bonnier Group. The business
area comprises the largest commercial TV companies in Sweden and Finland, TV4
and MTV, as well as leading premium pay-television company C More. News
company Nyhetsbolaget is also a part of the business area.

Broadcast and Media Services press backgrounder

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Bonnier Broadcasting and Ericsson collaborating on Nordic VOD service
http://hugin.info/1061/R/1910311/681206.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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