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Ericsson: Ericsson brings network coverage, performance and intelligence toward 5G era

* Mobile Broadband for Everyonesupports the vision of making mobile Internet
accessible to everyone by doubling network performance and improving
efficiency by a factor of 3 while lowering TCO by 60 percent
* Delivering Extreme App Coverageevolves today's LTE to become part of 5G,
with world's first commercial Gigabit LTE downlink data speeds and hyper-
scalable radio access network architecture for Cloud RAN
* Experience Centric Managed Services adds functions to monitor both
performance and customer experience, and makes networks truly
* New cloud-ready charging and billing product,Revenue Manager , offers
unprecedented levels of business agility, customer experience and
operational efficiency necessary for digital transformations

Ericsson (NASDAQ: ERIC) today launches four new solutions to support
communication service providers in capturing the business opportunities
created as the 5G era moves closer. The solutions will be showcased
duringMobile World Congress (MWC) 2016, held February 22-25, 2016 in
Barcelona, Spain.

Fueled by the Internet of Things, 5G and the cloud, service providers will see
a growing number of diverse network uses, which will bring new value chains,
financial models and business opportunities. To capture the opportunities
ahead, service providers will have to continuously transform and adopt new
ways to create value for consumers.

Along with this development, network performance is becoming increasingly
important and an increasingly challenging task. A new study, which will be
published in the MWC edition of the Ericsson Mobility Report, reveals that a
poor video streaming experience can actually have a "double whammy" effect,
since it not only leads to lower service provider brand equity, but actually
helps competing brands to gain brand equity.

Launch 1: Mobile Broadband for Everyone

The latest Ericsson Mobility Report forecasts that 90 percent of the world's
population will be covered by WCDMA/HSPA mobile broadband networks by 2021.
At the same time, more than 50 percent of the world's population today still
lacks internet access, especially in developing countries. This provides a
great opportunity for mobile operators.

In support of the vision of making mobile Internet access available to
everyone, Ericsson is addressing three different challenges: enhancing
network performance, improving operations efficiency and lowering cost for
mobile broadband coverage. Ericsson's WCDMA Flow of Users doubles network
performance on existing site infrastructure, Zero Touch WCDMA increases
network operational efficiency by a factor of three and Mobile Broadband
Expander drastically lowers TCO by up to 60 percent while simplifying
deployments of all the hundreds of thousands 2G-only sites that already

Mobile Broadband for Everyone will be fully available in Q2 2016.

Launch 2: Delivering Extreme App Coverage

As part of the evolution toward 5G, and to improve the performance and
efficiency of today's LTE technology while meeting the network demands
created by growing data traffic, Ericsson is launching new Ericsson Radio
System software and hardware. The launches support the world's first
commercial offering of LTE 1Gbps peak data rates, in addition to
hyper-scalable radio access network architecture for Cloud RAN.

The Ericsson Radio System is also being complemented with three new radio
access products supporting 4x4 MIMO, and new spectrum bands. Efficiently
addressing user demands for extreme app coverage will also drive requirements
for multi-gigabit capacities and multi-band solutions in the backhaul, which
Ericsson is addressing with new microwave additions to the Ericsson Radio

Delivering Extreme App Coverage will be available beginning in Q2 2016.

Launch 3: Experience Centric Managed Services

For subscribers, network performance and user experience are increasingly
important. To support operators in becoming experience-centric, Ericsson is
launching the Service Operations Center (SOC) and the Experience Management
Center (EMC) functions of our Experience Centric Managed Services offering.

The SOC monitors the performance of services such as video streaming and web
browsing in real time, which is translated and correlated into network
performance requirements. The EMC monitors consumers' experiences and
perception through, for example, customer surveys, social media analytics,
Net Performance Score studies and churn analysis, which is translated and
correlated into service performance requirements.

Operators that have a better understanding of both service quality and their
consumers' perception of their experience are better able to improve by both

The new features of Experience Centric Managed Services are available

Launch 4: Revenue Manager

Revenue Manager is a convergent, real-time charging and billing product for
digital service providers. It leverages a breakthrough, cloud-based highly
configurable architecture to deliver new levels of automation, flexibility
and operational efficiency. It is the first - business support system (BSS)
designed for the opportunities and challenges of the Networked Society.

The product enables service providers to launch new products and services in
days, capture new revenue streams with real-time revenue sharing and drive
customer experience through personalized omni-channel interactions, embedded
analytics and unified policy control.

Revenue Manager 16 will be generally available in June 2016.


On-demand launch event

Ericsson at Mobile World Congress 2016

During Mobile World Congress 2016 in Barcelona, Ericsson will showcase its
unique industry insights, the latest innovation and inspirational discussions
that enable powerful new business opportunities.

We are in the midst of the societal transformation we call the Networked
Society: a society in which mobility, broadband and cloud empower every
person and every industry to reach their full potential. Opportunity is
everywhere, and companies are transforming according to the role they have
chosen to play in the value chains and ecosystems of the Networked Society.

Join us in our Hall (Hall 2, Stand 2N60) to learn about 5G, the Internet of
Things and cloud, and to discuss the impact digital transformation can have
on people, business and society.

Follow the conversation online:



For media kits, backgrounders and high-resolution photos, please

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.







Ericsson Corporate Communications
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire


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