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2016-09-09

Ericsson: Ericsson has developed extensions for Proximus' TV anywhere services

* Proximus deployed Ericsson Multiscreen to offer time and place shifted
functionality
* New Proximus TV app powered by Ericsson solution for delivery of seamless
experiences across all screens
* Proximus customers able to enjoy improved flexibility in services including
watching recordings on smartphones and tablets

Ericsson (NASDAQ: ERIC) today announces that it is working with Proximus,
Belgium's leading telecommunications company, to expand its multiscreen cloud
DVR (digital video recording) service which includes an array of exciting
features for consumers. Proximus previously had deployed Ericsson's
Multiscreen Headend to enable the delivery of enhanced services to its
customers, including time and place shifting capabilities.

Jean-Marc Capitaine, Director Consumer Product&Solutions at Proximus, says:
"At Proximus we are dedicated to giving our viewers the best possible service
and guaranteeing their enjoyment through the delivery of outstanding content
experiences. Flexibility is a must-have for today's TV consumers as they look
to watch their favorite programs both inside and outside the home, on a
variety of devices. Ericsson's expertise is helping us to offer exactly this
level of flexibility, giving our viewers the opportunity to enjoy a service
that they can mold around their connected lifestyles."

Proximus viewers can enjoy seamless and consistent experiences on all screens,
whether it's a TV, tablet, PC or smartphone. The new features include the
ability to:

* Watch content on one screen and then continue it on a different screen
* Record content on a smartphone for later viewing on a tablet
* Swipe content with one simple hand movement from a tablet/smartphone to the
TV
* Use a mobile device as a virtual remote control
* Live TV, time-shifted Replay and recordings viewing experiences across all
screens

Itai Tomer, Head of Cloud DVR, Ericsson, says: "Ericsson's Media Vision 2020
predicts that by the year 2020, time spent watching on-demand and
time-shifted content will have reached 50:50 parity with linear and live TV.
This shift to a media landscape where viewers are demanding increased access
to video on demand services is causing TV service providers to overhaul their
offerings to reflect the latest consumer trends. At Ericsson we are providing
our customers with the technology to help them meet these challenges,
ensuring that they can achieve success in an increasingly complex industry."

NOTES TO EDITORS

For media kits, backgrounders and high-resolution photos, please
visitwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in
2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson_Proximus_TV anywhere services
http://hugin.info/1061/R/2041042/761465.pdf

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This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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