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2015-04-09

Ericsson: Ericsson launches closed captioning service in U.S. to provide live subtitling for broadcasters and operators

* Ericsson will establish closed captioning hub in Atlanta, Georgia to meet
growing demand in the United States and abroad
* Ericsson is the largest provider of closed captioning in Europe, delivering
more than 200,000 hours of captions per year to major broadcasters and
operators
* The service will aim to meet the new regulations outlined by the Federal
Communications Commission (FCC), intended to increase the quality of
captioning services, and to provide smoother and more accurate
closed-captioned communications across a wider-reach of programming

Ericsson (NASDAQ: ERIC) today announced the United States launch of a closed
captioning service, a service which displays text on a television, video
screen, or other visual display to provide additional or interpretive
information. The company will establish a broadcast and media services hub
based in Atlanta, Georgia to provide closed captioning and video description
services to both domestic and international clients effective from April
2015.

Ericsson's world-leading closed captioning services will be delivered using
the company's enterprise-level, schedule-driven software platform, which was
developed in-house using market-leading speech-recognition technologies. It
allows multiple captioners to prepare and deliver real-time services for
clients while maximizing reuse of the caption data after it has been
broadcast - for example, by helping to power content discovery or enrich
archive search. The platform is currently being used to deliver both live and
offline captioning services for major broadcast clients, including the BBC
and Sky.

The platform, which supports closed captioning in various languages, made its
debut at International Broadcasting Convention (IBC) 2014 and is a key part
of Ericsson's Broadcast and Media Services portfolio following the
acquisition of leading media services company Red Bee Media. Ericsson also
plans to roll out video description services for vision-impaired audiences in
the U.S. over the coming months.

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: "We
believe that we can create significant value for U.S. broadcasters and
platform operators. By ensuring their content is accessible to audiences
everywhere and harnessing valuable metadata, we can power more effective
content discovery and open new revenue models in a world with more platforms
and more content than ever before. We are one of the largest media service
providers in the world, originating more than 500 mostly complex channels,
managing more than eight million metadata assets and providing leading
creative services. I am excited to extend our portfolio to the U.S. market,
starting with closed captioning that has a received a lot of encouraging
customer feedback."

Ericsson's closed captioning business is the largest in Europe and has been
providing captioning services for over 30 years. Ericsson delivers 200,000
hours of captions every year, 80,000 of which are live. It is also the
world's largest provider of TV audio description and sign-language
translation.

In August 2014, the Federal Communications Commission (FCC) outlined new
regulations intended to increase the quality of captioning services, and to
provide smoother and more accurate closed-captioned communications across a
wider-reach of programming.

Key milestones have been outlined by the FCC relating to the broadcast of
English and Spanish-language programs in the United States:

* As ofJanuary 15 2015 , video distributors and broadcasters are obliged to
meet specific guidelines relating to accuracy, synchronicity, completeness
and placement of captioning for online video content
* ByJanuary 1 2016 , clips lifted straight from a program and posted onto the
Internet, known as straight-lift clips, must be captioned
* ByJanuary 1 2017 , montages of video clips must be captioned

NOTES TO EDITORS

Broadcast and Media Services press backgrounder

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson launches closed captioning service in U.S.
http://hugin.info/1061/R/1909613/680892.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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