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2016-02-22

Ericsson: Ericsson launches "OTT Cloud Connect" service for mobile operators

* Partners with Google to bring innovative services to users
* Open cloud service allows mobile operators across the globe to connect to
multiple OTT players
* Ericsson to bring additional OTT players onto the OCC platform

Ericsson (NASDAQ: ERIC) today announced the launch of OTT Cloud Connect (OCC),
an open cloud service that allows mobile operators across the globe to
'connect' to multiple OTT players to deliver new and creative services to
users. The Ericsson OCC service strives to bridge the gap between operator
networks and OTT services by exposing the OSS and BSS capabilities of
operators to OTT players and vice versa. This brings simplicity to
collaboration between OTTs and operators, making it possible to offer unique
application-specific features to end users for better experiences.

The OCC platform is an open platform that would allow any OTT player to
deliver innovative features to users based on integration with specific
operator network capabilities. It acts as a gateway platform that abstracts
the complexities of each operator's network and provides simple integration
for OTT players and applications.

Ericsson is collaborating with Google as one of the first partners to get
on-boarded on the OCC platform. This integration enables Google to bring
innovative features and services to products such as YouTube and reach large
numbers of users by leveraging the scale that OCC provides.

Going forward, Ericsson will continue to bring additional OTT players onto
the OCC platform for the benefit of one common interface or platform for
participating operators and OTT players.

"Collaboration, between operators and OTT providers, would be key as we start
seeing new innovative services being introduced towards the end users.
Ericsson is strongly supportive of this approach and we believe we are in a
sweet spot to play the role of an enabler to make this collaboration happen.
We are very bullish about the OCC platform and very happy to have integrated
with YouTube as the first video platform. We look forward to onboarding many
more OTT providers" said Diomedes Kastanis, Head of Technology, Business Unit
Support Solutions, Ericsson.

Jay Akkad, Sr. Product Manager on the YouTube Emerging Markets team said:
"Mobile environments introduce a number of complexities, but also a range of
opportunities when it comes to delivering quality experiences for users.
Ericsson's OTT Cloud Connect forges collaboration between operators and OTT
providers to break down some of this complexity and open the door to a world
of opportunity for enhancing services. We believe initiatives like these will
accelerate innovation between operators and OTT providers, and we look
forward to working with operators on new features and services to users."

NOTES TO EDITORS

Ericsson at Mobile World Congress 2016

During Mobile World Congress 2016 in Barcelona, Ericsson will showcase its
unique industry insights, the latest innovation and inspirational discussions
that enable powerful new business opportunities. We are in the midst of the
societal transformation we call the Networked Society: a society in which
mobility, broadband and cloud empower every person and every industry to
reach their full potential. Opportunity is everywhere, and companies are
transforming according to the role they have chosen to play in the value
chains and ecosystems of the Networked Society.

Join us in our Hall (Hall 2, Stand 2N60) to learn about 5G, the Internet of
Things and cloud, and to discuss the impact digital transformation can have
on people, business and society.

Follow the conversation online:

www.twitter.com/ericsson

www.linkedin.com/company/ericsson

For media kits, backgrounders and high-resolution photos, please
visitwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in
2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Press Release - Ericsson launches OTT Cloud Connect
http://hugin.info/1061/R/1987951/729828.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

HUG#1987951

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