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Ericsson: Ericsson partners with UKTV to deliver the UK's first virtualized live event broadcast

* Ericsson and UKTV, the biggest multichannel broadcaster in the UK, unveil
completely virtualized live playout service at IBC Show 2016
* Ericsson's Virtualized Live Playout service is built and operated to the
same standards of reliability as traditional linear services, and provides
support for graphics and ad insertion
* New service provides opportunity to launch 'pop up' channels by leveraging
channel capacity on 'rental' basis - including daily - with no long term

Ericsson (NASDAQ: ERIC) today announced it is working with UKTV, the country's
biggest multichannel broadcaster, to deliver the UK's first virtualized live
event broadcast.

Ericsson's Virtualized Live Playout service will help UKTV launch and
broadcast live events on its award-winning network of channels, which
includes the UK's most watched non-public service broadcasting channel, Dave.

The product will be unveiled for the first time at IBC Show (Hall 1, D61) in
Amsterdam, the Netherlands.

Ericsson's Virtualized Live Playout is an entirely software based, fully
managed service that operates on a fully virtualized cloud environment. The
service features a highly flexible commercial and operational model, which
enables broadcasters and content owners the ability to 'rent' playout or
channel capacity on a daily, pay as you go basis with no long-term
commitments, capex, maintenance costs or on-going technology investments.

Virtualized Live Playout is designed to carry live content and support
graphics and ad insertion, and is built and operated to the same standards of
reliability as traditional linear services. The service can be used for 'pop
up' or temporary live channels or as a disaster recovery service and is a
part of Ericsson's Virtualized Playout portfolio.

Sinead Greenaway, Director of Technology and Operations, UKTV, says:
"Virtualized Live Playout is the product of a collaboration between UKTV and
Ericsson to solve a real business problem - the delivery of a cost effective
and flexible solution to support UKTV's live broadcast ambitions. We are
delighted to have been part of such an innovative project and look forward to
the service becoming an integral part of the broadcast landscape over the
coming years."

Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: "Our
Virtualized Live Playout service is a real-life example of utilizing advances
in virtualization and cloud technology. It will provide our customers with
the flexibility and agility that their programming needs while having 'linear
equivalent' reliability without the need for dedicated technology investment
and the risk of under-utilized capacity. This new service complements our
industry leading playout portfolio and leverages our vast experience in
running live services including high profile sports, entertainment and news
events, which we deliver every day for our clients through our playout
centers across the globe."

In July, Ericsson announced the extension of its playout, video on demand
(VOD) and access services contracts with UKTV. As part of the contract,
Ericsson announced the migration of UKTV's VOD preparation services to its
end-to-end Package and Deliver managed service, which is powered by
Ericsson's cloud media processing service platform.

Ericsson is one of the leading global providers of broadcast and media
services, and has worked with some of the world's most well-known
broadcasters, platforms and content producers, including BBC, Channel 4,
Channel 5, BT Sport, ITV, FOX, DreamWorks, Liberty Global, NPO, Canal+, NOS,
Bonnier Group, Sky, HBO, TV5 Monde and France 24.

Every year, Ericsson Broadcast and Media Services distributes more than 2.7
million hours of programming in more than 90 languages for more than 500 TV
channels worldwide. Ericsson's global content discovery portfolio spans more
than 10 million movies and program titles covering over 35 languages.
Globally more than 200 million people interact with Ericsson's rich metadata
each week. In addition, Ericsson provides over 230,000 hours of subtitling
each year - more than 100,000 hours of which is live.


About UKTV

UKTV is the biggest multichannel broadcaster in the UK.

The award-winning independent has eleven imaginative brands - UKTV Play, Dave,
W, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Good Food. These
include the two most popular non-PSB channels in the UK and account for 9.31%
of the British commercial TV market. The company's most recent financial
results showed record-breaking year-end revenue of £319m and EBITDA of £82m.
It invested £148m in programming and related launches last year, and is
becoming an increasingly significant investor in UK creativity.

UKTV has a truly innovative model, curating brand-defining commissions,
high-profile acquisitions and the very best of BBC, alongside programmes
originally shown on ITV and Channel 4. The network embraces technology to
deliver inspired channels to audiences through Freeview, Sky, Virgin Media,
BT, TalkTalk, YouView, Freesat, Amazon Fire and UKTV Play, and distributes
its highly valued original programmes to 200 territories.

Now celebrating its 23rd year at the forefront of digital television, UKTV -
an independent commercial joint venture between BBC Worldwide and Scripps
Networks Interactive, Inc. (SNI) - is proud to be the only British television
broadcaster in The Sunday Times top 100 companies list.

For media kits, backgrounders and high-resolution photos, please

Broadcast and Media Services press backgrounder

Information aboutEricsson's Broadcast and Media Servicesportfolio

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.


Ericsson Corporate Communications
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

Ericsson UKTV Virtualized Live Playout


This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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