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2015-04-08

Ericsson: Ericsson takes video to the cloud to enable the ultimate time-shifted TV experience

* Ericsson launches cloud DVR (digital video recorder) solution at NAB 2015
following its acquisition and integration of Fabrix Systems
* Immediately positions Ericsson as market leader in cloud DVR through new
video storage and processing platform
* New platform works to reduce cost and complexity in consumer homes,
shrinking set-top-boxes while delivering consumers with on-demand, anywhere
TV access to their content

Ericsson's (NASDAQ: ERIC) Media Vision 2020 research predicts that by the year
2020, time spent watching on-demand and time-shifted content will have
reached 50:50 parity with linear and live TV. As the trend for time-shifted
viewing combines with 'anywhere access', TV service providers must ensure
their service offerings keep pace by giving consumers control to record and
watch live TV content anytime, on any device. In response to this change in
viewing behavior, Ericsson has launched its cloud DVR solution, applicable to
all QAM and IP-based TV platforms. This crucial consumer application is
powered by the Ericsson Video Storage and Processing Platform, a high
performance, software-based infrastructure.

Ericsson's new platform offers a unique, proven infrastructure, which allows
for seamless augmentation and replacement of legacy TV services with new
cloud-based services. It integrates and virtualizes the storage and
processing capabilities of as many Commercial-Off-The-Shelf (COTS) servers as
needed, providing outstanding performance gains and allowing operators to
avoid many of the complexities and costs associated with launching new
services.

Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, says:
"Today's viewers are more prescriptive than ever. They want simplicity in
discovery and immediacy of access to TV Anywhere services, and content
delivered in the highest possible quality. They require the flexibility and
speed to connect to huge libraries of content, and the ability to record and
watch live and linear content whenever they choose. Providing these features
can be expensive and many legacy infrastructures simply do not have the
functionality to do it. Our customers need the most advanced cloud-centric
solutions to drive functions from the home into the cloud, and to enable
service differentiation and new efficiencies. Our new cloud DVR solution
places us at the forefront of technology capability and performance, with
proven deployments at the most demanding customer sites, totaling over 150
petabytes of storage capacity".

In addition to powering the most proven-at-scale cloud DVR deployments, the
Ericsson Video Storage and Processing Platform also enables multiple video
storage and video processing applications that include:

* Master video library - Scale-out storage providing the ability to ingest,
process and ubiquitously stream master or "gold copies' of licensed content
* Long tail server- Allows operators to store and deliver less popular, or
long tail, content directly from a large, central storage vault,
eliminating the need to replicate entire libraries at the edge of the
network
* Dynamic origin server - High performance scale-out storage has integrated
recording, storage, and delivery functions
* CDN (content delivery network) assist - Allows operators to expand their
library and adaptively stream content over-the-top, as well as to legacy
systems
* Enhanced VOD - Improves performance, flexibility, and scale in VOD
solutions

NOTES TO EDITORS

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York
.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications

Phone: +46 10 719 69 92

E-mail:media.relations@ericsson.com

Ericsson Investor Relations

Phone: +46 10 719 00 00

E-mail:investor.relations@ericsson.com

Press release_Ericsson cloud DVR launch
http://hugin.info/1061/R/1909500/680710.pdf

---------------------------------------

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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