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2014-05-28

Ericsson: Ericsson to unveil latest strategies for the agile operator at TM Forum Live 2014

* Will showcase industry-leading OSS/BSS products and services that drive
customer, service and network agility for operators globally
* Executives to present on the digital business landscape, digital health and
advancements in cloud-based network architectures

Ericsson (NASDAQ:ERIC) will exhibit and present at TM Forum Live! 2014 to
highlight the latest strategies for enabling the agile operator. Agility will
be key for operators to manage ever growing complexity of modern network
architecture and user demands put on them. The company will demonstrate its
solutions for driving customer, service and network agility, and also
participate in multiple sessions that address key issues for service
providers. TM Forum Live! 2014, a conference focused on digital business
transformation, will be held from June 2 to 5 at the Acropolis in Nice,
France.

Operators must become agile as they support services across networks, offer a
range of plans and push the limits of innovation. Ericsson helps customers
meet changing demands with a comprehensive, unified OSS and BSS product suite
and a broad services portfolio that combines deep understanding across
business, networks and IT. This offering enables our customers to minimize
the cost of managing their network and IT assets while also pursuing new
business opportunities by introducing innovative new services.

"Ericsson combines deep industry expertise based on a proven track record of
consulting and systems integration engagements, with the broadest, most
advance OSS/BSS portfolio," said Per Borgklint, Senior Vice President and
Head of Business Unit Support Solutions for Ericsson. "As a result, we are
best positioned to help operators develop the agility they need to be fast,
flexible and in control."

The following Ericsson speakers will present at the TM Forum Live! 2014:

* Forum Keynote : "Surveying the Digital Business Landscape - What Does
'Good' Look Like?" - Ulf Ewaldsson, Senior Vice President, Chief Technology
Officer and Head of Group Function Technology - June 3 at 2:30 PM
* Panel Discussion : "Beyond CapEx - What's the ROI for SDN and NFV" - Adan
Pope, Chief Technology Officer and Vice President of Technology for
Business Support Solutions - June 3 at 2:50 PM
* Catalyst : "Digital Health: Curing the Complexity" - Elaine Haher, Business
Support Solutions

At Ericsson's booth, #25, the company's experts will show the latest solutions
that drive:

* Customer Agility - See real-time analytics capabilities for improved
experience and care, and how marketing analytics can build customer
loyalty.
* Service Agility - Explore catalog-driven charging and billing solutions and
approaches to service innovation for driving business growth.
* Network Agility - Learn how to automate NOC processes and manage the
network from any device, and how Service Provider SDN and NFV are driving
cloud transformation.

Further underscoring Ericsson's industry leadership, the company is a finalist
in two TM Forum 2014 Excellence Awards categories. Ericsson Service
Innovation Framework is a finalist for Solution Excellence and the company's
work in support of Connect To Learn is recognized in the Digital Humanitarian
category.

A team of more than 61,000 services professionals supports Ericsson's
customers with consulting and systems integration services, managed services,
product related services and broadcast services. These services professionals
have the end-to-end (e2e) competence required to efficiently integrate
solutions, simplify and automate processes, and leverage real-time synergies
and interactions between telecom, IT and network functions. In this way, they
deliver real-time services and customer insights.

Ericsson's market leadership is underscored by the company's breakthrough work
with customers to improve the subscriber experience, capture new revenues and
boost business efficiencies. As a result, Ericsson remains positioned for
ongoing success, driven by the continually surging demand for data services.

NOTES TO EDITORS

To learn more about Ericsson's participation at TM Forum Live! 2014,
visit:http://www.ericsson.com/thecompany/events/tmforumlive2014#.

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With more than 110,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson at TM Forum Live 2014
http://hugin.info/1061/R/1789272/615004.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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