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2016-04-18

Ericsson: Ericsson unveils global content discovery portfolio at NAB show 2016

* Ericsson expands content discovery services offering to the US, Canada and
Australia
* Ericsson's global content discovery and metadata portfolio now spans more
than 10 million movies and program titles covering over 35 languages
* Ericsson initiates innovation and research study into the effectiveness of
content personalization

Ericsson (NASDAQ: ERIC) today announces the launch of its global content
discovery portfolio, which will make its debut in April at NAB Show 2016 in
Las Vegas.

Ericsson's portfolio of TV and VOD content discovery services including rich
metadata, images, real-time triggering, analytics, 360 degree search and
personalization will roll out across the US, Canada and Australia in addition
to Europe, where it is already the largest provider of content discovery
services. All services are delivered through Ericsson's real-time API,
providing global data through one interface.

Earlier this year, Ericsson completed its acquisition of US based global TV
metadata and entertainment image content provider, FYI Television. The
acquisition marked a key milestone in Ericsson's ongoing TV and media growth
strategy, further strengthening the company's market-leading position in
content discovery. Around 150 FYI Television employees joined Ericsson as
part of the acquisition.

Ericsson's global content discovery portfolio now spans more than 10 million
movies and program titles covering over 35 languages. Ericsson's team of 300
editorial specialists create and deliver rich metadata, along with images
from its extensive library of around 1.7 million stills, to more than 12,000
TV and VOD channels. Globally more than 200 million people interact with
Ericsson's rich metadata each week.

Ericsson is also initiating an innovation and research study into the field of
content personalization. This program sets out to better understand how
audiences feel about recommendations today and, through a series of
innovative experiments, looks to identify solutions that better serve both
audiences, broadcasters and TV platforms. The research is being conducted by
experts in the fields of recommender systems and human computer interaction
at Ericsson's R&D facilities in Silicon Valley and Europe. The findings,
which will be unveiled in late 2016, will form an integral role in Ericsson's
content discovery road map.

Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: "85% of
consumers tell us that they can't find anything to watch on a weekly basis;
this clearly demonstrates that we, as an industry, have yet to deliver an
effective and relevant solution to address this challenge.

"We believe that by combining Ericsson's capabilities and market leading
position in Europe with FYI Television's US expertise, we can offer our
clients highly effective, innovative and personalized content discovery
solutions that will meet the growing demands of audiences worldwide. In a
time of anytime, anywhere TV, where choice prevails, the role of content
discovery has become even more important than ever before. Whether viewers
are watching live or on-demand, at home or on the go, we will ensure they can
discover the content they want whenever and wherever they want it."

Every day, people on all continents watch television programs prepared,
managed and broadcast by more than 2,500 Ericsson staff based in Europe, the
Middle East, Asia Pacific and the US. Every year, Ericsson Broadcast and
Media Services distributes more than 2.7 million hours of programming in more
than 90 languages for more than 500 TV channels worldwide. Additionally, we
provide more than 230,000 hours of captioning each year - over 100,000 hours
of which is live.

In April 2015 Ericsson established its first broadcast and media services hub
in North America in Atlanta, Georgia. The company currently provides closed
captioning services to broadcasters around the world from this hub, with
plans to roll out video description services over the coming months.
NOTES TO EDITORS

Ericsson's Broadcast and Media Services portfolio

Broadcast and Media Services press backgrounder

For media kits, backgrounders and high-resolution photos, please
visitwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson unveils global content discovery portfolio
http://hugin.info/1061/R/2004172/739923.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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