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Ericsson: Ericsson wins 2014 NAB Innovation Award

* NAB Technology Innovation Award defines Ericsson's industry leading
position in Ultra High Definition TV (UHDTV)
* Ericsson is the only vendor to offer service providers a complete solution
to enable the acquisition, exchange and distribution of 'true' 4K UHDTV
* NAB recognition builds on over two decades of pioneering and award-winning
video compression

Ericsson (NASDAQ:ERIC) has been awarded one of the television industry's
highest honors, the NAB Technology Innovation Award, for its pioneering work
in Ultra High Definition TV (UHDTV) 4K. The award was formally presented to
the company at a gala ceremony on April 9, 2014, in the Paradise North
Ballroom, Las Vegas Hotel by NAB President and CEO, Gordon Smith.

Ericsson has been a leading light in the development of 'true' 4K UHDTV and
has been responsible for a number of high profile 4K UHDTV landmarks over the
past two years, undertaking over twenty five live trials with major industry
partners, such as BT Sports, Korea Telecom Skylife, Intelsat, Measat, and Sky
Sports. Through its annual ConsumerLab research, Ericsson recognized that
consumers increasingly expect and demand the highest quality services, which
provide truly immersive viewing experiences. Ericsson's 4K UHDTV content
exchange solution was specifically developed to enable the transition of the
living room experience towards cinematic quality and to transform the way
consumers watch content.

Gordon Smith, President and CEO of NAB said: "This prestigious NAB Innovation
Award marks the importance of UHDTV and shows TV service providers that now
is the time to start building the necessary ecosystems and libraries of
compelling UHDTV content. Ericsson has been instrumental in pushing forward
this next evolutionary step in television broadcasting quality. Its
technology and expertise has played an integral role in enabling trials
across the globe such as the world's first live full multi-camera 4K UHDTV
sports production and delivery."

Consumer demand for 'true' 4K UHDTV quality is expected to increase
drastically in 2014 with the onset of a number of very high profile sporting
events. Ericsson's continued involvement in the delivery of these events will
be critical in driving the further promotion of the technology's profile, and
eventual adoption in the home.

Dr. Giles Wilson, Head of TV Compression, Ericsson, said: "4K UHDTV technology
has been the pre-eminent topic of interest at NAB 2014 as innovative service
providers look to deliver a new, stunning dimension to the viewing experience
ahead of a number of major events this year. As the industry readies itself
for the roll-out of commercial 4K UHDTV services, we have had very strong
customer demand for our 'true' 4K UHDTV solutions. Winning this award is the
icing on the cake of a very successful NAB and represents an extraordinary
achievement for the Ericsson compression team. It is yet another testament to
our leadership and heritage in a market where we have been innovators for
more than two decades."

At NAB 2014, Ericsson provided demonstrations of its live, real-time 'true' 4K
UHDTV video content exchange solution. The demonstration, in co-operation
with industry partners BT, Intelsat, Newtec and Sony, included daily live
broadcasts from London in p60, 4:2:2, 10-bit resolution, showcasing
Ericsson's end-to-end 4K UHD ecosystem from acquisition to delivery.


About theNAB Technology Innovation Award
First presented at the 2009 NAB Show, NAB presents the award to organizations
that bring advanced technology exhibits and demonstrations of significant
merit to the NAB Show.

4K UDHTV related press releases:

Pioneering live demonstration of ultra-high definition contribution

KT Skylife explores ultra-high definition TV and HEVC applications with

Measat and Ericsson trial UHDTV satellite contribution

Highlights from IBC 2013

Download high-resolution photos and broadcast-quality video

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, businesses and
societies to fulfil their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new

With more than 110,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.






Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

Ericsson wins 2014 NAB Innovation Award


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire


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