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2016-04-07

Ericsson: Ericsson wins captioning services contracts with ABC and SBS in Australia

* Ericsson signs new contract to deliver live and file based captioning
across the ABC network
* Ericsson extends access services contract with SBS for an additional three
years
* Deals further strengthen Ericsson's position as a leading provider of
access services in Australia and around the world

Ericsson (NASDAQ: ERIC) today announced it has signed multi-year access
services contracts with Australian public service broadcasters, ABC and SBS.

Ericsson has signed a new contract with the ABC to deliver live and file based
captioning across its television network of ABC, ABC2, ABC3 and ABC News 24.

Ericsson and SBS are also continuing their partnership with the extension of a
captioning contract for an additional three years. Ericsson will continue to
provide both live and file based captions for SBS TV.

Noel Leslie, SBS Chief Technology Officer, says: "Our commitment to servicing
diverse multicultural communities is at the heart of SBS and this captioning
agreement allows us to use the best available technology innovations to
ensure all Australians can access SBS television."

Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: "We are
very proud to be selected by both ABC and SBS to provide captioning services
for their TV networks. We believe that television should be accessible to
everyone and our ongoing investment in technology and innovation reflects our
continued commitment to delivering the very highest levels of service and
quality to both our customers and their audiences. Drawing on a blend of our
expertise and technical innovation, our aim is to ensure that we deliver the
high standards of captioning that audiences expect, particularly when it
comes to higher accuracy, lower latency and the availability of captions on
all platforms."

In November, Ericsson announced a multi-year news captioning contract with
ANC, Australia's leading 24-hour multi-channel, multi-platform news service
provider. As part of the contract, Ericsson provides captioning services for
SKY NEWS-produced bulletins on Qantas flights.

Ericsson's closed captioning business is one of the largest in the world, with
hubs in Australia, the UK, France, Germany, Spain, the Netherlands and the
US. Ericsson has been providing captioning services for over 30 years and
delivers over 230,000 hours of captions every year, more than 100,000 of
which are live. It is also the world's largest provider of TV audio
description and sign-language translation.

Ericsson's real-time platform supports live captioning in various languages
for broadcasters around the world by using speech-to-text, newsroom
integration and rapid offline content preparation.

The enterprise-level, schedule-driven software platform, which was developed
in-house, uses the best possible speech recognition and stenography
technologies to power Ericsson's live captioning services. It allows multiple
captioners to prepare and deliver real-time services for clients while
maximizing re-use of the caption data after it has been broadcast - for
example, by helping to power content discovery and enrich archive search. The
platform is currently being used to deliver live captioning services for
major broadcast clients around the world.

More information about Ericsson's Broadcast and Media Services portfolio can
be foundhere.

NOTES TO EDITORS

About ABC Australia

The ABC is Australia's only independent, national, commercial-free public
broadcaster, operating four national radio networks, 56 Local Radio stations,
five free-to-air television services on four channels, an extensive ABC
Online network, as well as International services.

About SBS

With a background as Australia's multicultural broadcaster, SBS holds a unique
place in the Australian media landscape. As described in the SBS Charter,
SBS's principal function is to provide multilingual, multicultural and
Indigenous radio, television and digital media services that inform, educate
and entertain all Australians, reflecting Australia's diverse society. SBS
carries out this function through an ever increasing number of distribution
platforms including free-to-air television channels, subscription television,
analogue and digital radio, online, and via mobile devices and apps. SBS
inspires all Australians to explore, appreciate and celebrate our diverse
world, and in doing so contributes to a cohesive society. For more
information visitwww.sbs.com.au.

Broadcast and Media Services press backgrounder

For media kits, backgrounders and high-resolution photos, please
visitwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson wins captioning services contracts with ABC and SBS
http://hugin.info/1061/R/2001200/738306.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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