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2015-09-08

Ericsson: Media group SBS/Sanoma selects Ericsson for live and VOD OTT services

* As a result of a multi-year deal, Ericsson will provide a managed
end-to-end OTT platform to deliver live and on-demand TV services
* SBS/Sanoma viewers will be able to access all of the broadcaster's content
anytime, anywhere, on multiple devices and platforms, via a single
entertainment hub
* Complete service to launch October 2015

Ericsson (NASDAQ: ERIC) today announced that it has been selected to deliver a
managed over-the-top (OTT) live and on-demand TV platform for SBS/Sanoma, one
of the leading media organizations in the Netherlands.

The multi-year deal will see Ericsson providing a complete end-to-end online
video service, including content management and preparation, digital rights
management and advertising insertion for multiple devices and platforms.

The next-generation TV service will roll out in the Netherlands in October
2015 and will be available via the web, mobile apps, smart TVs and game
consoles. From launch, audiences will be able to watch a broad range of
SBS/Sanoma content - including sports, drama series, news and entertainment -
anytime and anywhere, via a single entertainment hub.

David Vink, Chief Digital Officer of SBS Broadcasting Netherlands and the
strategic business owner of the SBS/Sanoma video projects in the Netherlands,
says: "The way our audiences watch content is changing dramatically and we
want to ensure we remain ahead of the game and deliver our content in the
most relevant and innovative ways. We want to be pioneers, by adapting
existing technologies and adopting new ones, to deliver new business models
quickly."

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: "With
the multitude of devices available to consumers today, content must be
readily available, anywhere and at any time. Our managed service takes away
the complexities and challenges of deploying internet-delivered catch-up and
online TV services to every connected device, and lets broadcasters focus on
the core of their businesses - quality content and engaged audiences.
SBS/Sanoma's plans are bold and forward-thinking, and we are proud to work
with them to deliver their next generation of TV services."

Ericsson's Online Video Service masters the combination of OTT delivery and
playout to deliver content efficiently to consumers. It is powered by
Ericsson Mediaroom Reach, a highly scalable adaptive bitrate-based technology
platform for intelligent OTT video delivery to cross-platform connected
devices.

Ericsson has a long-standing relationship with SBS/Sanoma. Over the last few
years, Ericsson has provided a range of managed broadcast and media services
to SBS/Sanoma such as playout, live translation and captioning, as well as
business continuity services.

More information about Ericsson's Broadcast and Media Services portfolio can
be foundhere.

NOTES TO EDITORS

Broadcast and Media Services press backgrounder

Ericsson at IBC 2015

At IBC 2015 in Amsterdam we are showcasing solutions and services that empower
customers to put the connected consumer at center stage in the new internet
era of television. We'll show how this is achieved through the delivery of
seamless experiences, personalized discovery, immersive content, and
constantly evolving services.

Ericsson will highlight how it sets itself apart with a unique combination of
consumer insights, industry-leading portfolio, and global transformation
services that are together helping customers embrace the opportunities of the
Networked Society.

You can find us at IBC in Hall 1, Stand 1:D61. Follow us during the event
using @EricssonTV and join the discussion using #IBCShow.

About SBS

SBS Broadcasting B.V. (SBS) is a full media company with television stations
Net 5, SBS 6, Veronica and SBS9 and VOD platform KIJK. In addition, Veronica
Publishing is part of SBS. This is the publisher of Veronica Magazine and
Total TV. Furthermore, SBS has its own production company, SBS Productions
BV. SBS is 67% owned by Sanoma and 33% by Talpa.

About Ericsson

Ericsson delivers the worlds most renowned and premium TV around the globe,
powers some of the world's largest and most complex video platforms, and
helps the world's strongest content brands to deliver personalized,
high-quality programming to consumers around the clock. We enable content
owners, broadcasters, and TV service providers across cable, satellite and
telecom to accelerate their transformation journey towards TV in the
Networked Society. With many expansive solutions that include Media Delivery
Network, Mediaroom Reach and Cloud DVR, Ericsson has shaped many evolutions
in TV for over 20 years such as digital TV, IPTV, shift to HD, and soon UHDTV
and HDR. Ericsson is recognized with many patents and holds five Technical
Emmy awards.

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

SBSSanoma selects Ericsson press final
http://hugin.info/1061/R/1950403/709116.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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