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2016-09-07

Ericsson: T-Mobile Netherlands selects Ericsson to power new OTT TV service KNIPPR

T-Mobile Netherlands selects Ericsson to power new OTT TV service KNIPPR

* Ericsson delivers online video platform for T-Mobile Netherlands' new OTT
TV service, KNIPPR
* Ericsson will provide over-the-top services for a wide and continuously
growing selection of TV channels both live and on demand
* As part of the multi-year deal, Ericsson will also provide rich metadata
services to enhance the Electronic Program Guide (EPG) of the new OTT TV
service

Ericsson (NASDAQ: ERIC) has been selected to provide the online video platform
for T-Mobile Netherlands' new over-the-top (OTT) TV service, KNIPPR.

The multi-year deal will see Ericsson provide a complete end-to-end online
video service, including content management and preparation, digital rights
management and content delivery networks (CDN).

Ericsson will deliver a wide selection of linear TV channels over-the-top both
live and on demand. The next-generation TV service, which launched last
month, is compatible with Chromecast and Apple TV and is available as a video
player via a web browser and as an app for tablets and smartphones.

As part of the deal, Ericsson will also provide metadata services to enrich
the EPG of the new OTT TV service and further enhance the user experience.
Ericsson's global content discovery portfolio spans more than 10 million
movies and program titles covering over 35 languages. Globally more than 200
million people interact with Ericsson's rich metadata each week.

Johan Trouwborst, VP, KNIPPR, says: "Today's consumers want to have control
over the services and content that they purchase and pay for. Our new, cable
free, interactive TV service provides everyone in the Netherlands with the
opportunity to select their own additional channels of interest, on top of
KNIPPR Basis, and to watch content wherever and whenever they want, on the
screen of their choice. People are no longer stuck with the expensive
combination packages containing large channel packages with dozens of
channels people never watch, but do pay for. KNIPPR offers ultimate freedom
of choice. With the technology and knowledge of Ericsson, we have been able
to introduce an innovative TV service that allows consumers to have access to
the best 'a la carte' TV content possible."

Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: "The way
audiences watch content has changed dramatically and it is now more important
than ever before to ensure that content is easily available anytime, anywhere
and on any device. Our managed service takes away the complexities and
challenges of deploying internet-delivered catch-up and online TV services to
every connected device, and lets our customers focus on the core of their
businesses - quality content and a great consumer experience. We are proud to
work with T-Mobile Netherlands on their next-generation TV service."

Ericsson's online video service masters the combination of OTT delivery and
playout to deliver content efficiently to consumers. It is powered by
Ericsson Managed Player, a highly scalable, adaptive bitrate-based technology
platform for intelligent OTT video delivery to cross-platform connected
devices. The live channels will be served remotely from Ericsson's broadcast
and media services hub in Hilversum, Netherlands.

More information about Ericsson's Broadcast and Media Services portfolio can
be foundhere.

NOTES TO EDITORS

About KNIPPR

KNIPPR is the cable free, interactive TV service from T-Mobile. With KNIPPR,
viewers can choose their own additional channels of interest on top of KNIPPR
Basis providing access to the popular channels, and watch TV on the screen of
their choice. The channel offering can easily be adjusted or cancelled on a
monthly basis and does not require to buy a large TV package or an all-in-one
package with mandatory (fixed) telephony or internet. For more information,
please visitwww.KNIPPR.nl.

Broadcast and Media Services press backgrounder

For media kits, backgrounders and high-resolution photos, please
visitwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
wo
rld's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay
in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in
2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

T-Mobile_Netherlands_OTT TV Sept 7 2016
http://hugin.info/1061/R/2040448/761133.pdf

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This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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