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Gemalto: Shoreline launches on-the-spot EMV card issuance for U.S. community banks and credit unions

Austin, Apr. 14, 2015
- Shoreline, a Gemalto company, launches full serviceEMVinstant issuance of
banking cards dedicated to meet the needs of community banks and credit
unions. The new all-in-one solution makes it easy to upgrade or install an
EMV-compatible instant issuance program that includes card personalization,
procurement, onsite printing and customer support services. Delivering EMV
cards immediately into the hands of customers helps financial institutions
significantly increase card activation rates and usage as well as customer
acquisition and retention.

On-the-spot card delivery helps reduce operational costs and alleviate
time-consuming logistical and fulfillment processes. The U.S. currently has
more than 6,000 community and credit unions with over 50,000 branch
locations, demonstrating a strong market potential for Shoreline.

According to Aite Group, in-branch installations will spike in 2015 and
instant card issuance will be a mainstream service by 2018. Financial
Institutions can speed up their time to market to take advantage of the
growing trend by leveraging Shoreline's comprehensive solution and services.
For credit unions and community banks, offering EMV cards onsite improves
in-branch traffic and enables to develop a preferred relationship with their
customers. Additionally, banks can take this opportunity to promote and share
new services and offers directly to their customer base.

"Our personal customer service goes well beyond delivering the instant
issuance solution. Our team of experts assist our customers through every
step from the actual deployment and installation process to continued support
of day-to-day services,"
said Vadim Kagan, Director of Business Development at Shoreline. "By
leveraging Gemalto's global EMV expertise, our end-to-end solution
eliminates the complexity of chip card personalization and procurement
enabling our customers to benefit from immediate
EMV card delivery

About Shoreline

Shoreline, a Gemalto Company, has been offering card personalization solutions
and assistance to the financial industry for more than 25 years. Specializing
in ATM/debit/credit card production, personalization and fulfillment for
community banks and credit unions, Shoreline is dedicated to providing a
personal touch and superior customer service while remaining on the cutting
edge of technology in the payment card industry. Shoreline is part of the
Gemalto network of personalization bureaus in the US, which has one of the
largest footprints in North America.

For more information, please visit us on Twitter.

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader indigital security,
with 2014 annual revenues of €2.5 billion and blue-chip customers in over 180

Gemalto helps people trust one another in an increasingly connected digital
world. Billions of people want better lifestyles, smarter living
environments, and the freedom to communicate, shop, travel, bank, entertain
and work - anytime, everywhere - in ways that are enjoyable and safe. In this
fast moving mobile and digital environment, we enable companies and
administrations to offer a wide range of trusted and convenient services by
securing financial transactions, mobile services, public and private clouds,
eHealthcare systems, access to eGovernment services, the Internet and
internet-of-things and transport ticketing systems.

Gemalto's unique technology portfolio - from advanced cryptographic software
embedded in a variety of familiar objects, to highly robust and scalable
back-office platforms for authentication, encryption and digital credential
management - is delivered by our world-class service teams. Our 14,000
employees operate out of 99 offices, 34 personalization and data centers, and
24 research and software development centers located in 46 countries.

For more information,,, or
follow@gemaltoon Twitter.

Gemalto Media Contacts:

Nicole Williams
North America
+1 512 758 8921

Contact Gemalto's media relations in your region

Press release (PDF)


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Gemalto via Globenewswire


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